Performance Marketing Specialist

This is a Full Time Job


Reporting to the Manager Performance Marketing, the Specialist, Performance Marketing – Paid Media will drive effective and efficient improvements across MSGE paid media campaigns that are core to all MSG business strategies including Rockettes, Concerts & Bookings, New York Rangers, and New York Knicks. This role will collaborate and strategize with Marketing Strategy teams to identify customized marketing solutions and develop best-in-class media campaigns, along with KPI frameworks, that apply business insights to support channel and spend optimizations, reporting out results regularly and forecasting near- and long-term performance to achieve business goals.

What will you do?
• Execute media campaigns in-house and/or with external media agencies across multi-channels of: Programmatic, Paid Social, Search, Online Video, Out-of-Home, Audio, and more
• Execute multi-channel media campaigns (in-house and with agencies) across programmatic, paid social, search, online video, out-of-home, and audio
• Support the development of data-driven, multi-channel media plans to drive conversion and awareness; present performance-focused recommendations to stakeholders
• Manage paid media budgets by optimizing spend and media mix to achieve KPIs, while partnering with Finance on invoicing, pacing, and budget tracking
• Collaborate cross-functionally (Marketing Strategy, Insights, Creative, Ticketing) to deliver integrated performance marketing strategies across segmentation, media, and CRM
• Develop and maintain KPI dashboards and lead regular performance reporting cadences, including stakeholder and performance marketing meetings
• Support day-to-day management of internal and external partners, including agencies, vendors, and data/measurement platforms
• Maintain key media documentation, including flowcharts and budgets
• Provide insights and thought leadership on media trends, innovations, and changes impacting performance marketing

What do you need to succeed?
• 3 years’ experience in media planning, executing measurement and reporting, either in-house or at an agency
• Bachelor’s Degree in Marketing, Business Administration or related experience.
• Strong performance marketing expertise across traditional and digital channels, with a data-driven approach to driving sales and conversions
• Hands-on experience with media platforms and dashboards (e.g., Meta Business Manager, TikTok, Google Ads, SA360)
• Proficiency in analytics tools (e.g., Tableau) to analyze data, generate insights, and optimize media performance
• Experience managing performance marketing budgets and maximizing return on ad spend
• Proven experience managing agencies and holding them accountable to KPIs and business outcomes
• Solid understanding of the media landscape, industry trends, and attribution models
• Ability to collaborate cross-functionally and execute at both strategic and operational levels
• Strong communication and presentation skills, with the ability to influence stakeholders and engage senior audiences
• Highly organized, detail-oriented self-starter with the ability to manage multiple projects in a fast-paced environment

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