Performance Marketing Specialist

This is a Full Time Job

The Specialist, Performance Marketing is responsible for supporting the Performance Marketing team with creation and implementation of best-in-class digital marketing initiatives, including expertise utilizing various marketing channels such as CRM (e.g., email and SMS marketing) and proficiency in Salesforce Marketing Cloud.

What will you do -
• Own end to end creation and deployment of email campaigns across multiple brands
• Coordinate day to day deliverables, liaising with key internal stakeholders and external agency partners (i.e. content calendars, trafficking creative, ensuring quality assurance, etc.)
• Lead audience segmentation strategy to deliver highly targeted & personalized messages across channels to drive engagement and conversions
• Assisting management of all Marketing Cloud activities (e.g., Journey Builder, email functionality, SMS, data feeds, data warehouse connections)
• Collaborating in planning holistic email & SMS campaigns, partnering with Marketing Strategy teams to build out campaign strategy & recommendations to support ticket sales & ancillary marketing initiatives
• Partner with Data & Analytics teams on insights and execution of technical projects relating to marketing initiatives including new initiatives focused on customer data analysis
• Report on performance results and inform on best practices and learnings to key stakeholders
• Maintain business and/or technical documentation around business processes and marketing campaigns
• Research and recommend new innovations and testing opportunities to stay up to date on current trends

What do you need to succeed?
• 3 years’ experience in digital marketing (e.g., email, SMS, mobile and web personalization), and working knowledge of email HTML and CSS required, SQL preferred
• Knowledge of current marketing technologies utilized in supporting customer engagement & digital marketing operations (e.g. Marketing Automation, Personalization, Segmentation techniques)
• Experience in Salesforce Marketing Cloud (or similar ESP) incl: Automation Studio, Email Studio, Journey Builder, Mobile Connect, and Personalization
• Solid understanding of databases, data structure and requirements for marketing campaigns and data mining and segmentation techniques
• Proficient in analytical thinking, utilizing data to drive informed decision-making, identify trends and optimize CRM strategies for enhanced outcomes
• Knowledge of CRM best practices and global compliance regulations (CAN-SPAM, GDPR)
• Proven problem-solving skills and ability to analyze complex issues and develop innovative solutions
• Ability to work independently in a fast-paced environment managing multiple projects simultaneously
• Strong collaboration skills to work with cross-functional teams
• Proactive attention to detail, results-oriented problem solver and organizational skills

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Pay Range

$65,000 — $95,000 USD