Performance Marketing Specialist

This is a Full Time Job

DESCRIPTION:

The Specialist, Performance Marketing is responsible for supporting the Performance Marketing team with the creation and implementation of best-in-class digital marketing initiatives, including expertise utilizing various marketing channels such as CRM (e.g., email and SMS marketing) and proficiency in Salesforce Marketing Cloud. The Specialist Performance Marketing will support all MSG brands including Rockettes, Concerts & Bookings, New York Rangers, and New York Knicks.

What will you do -

• Identify optimizations for audience segmentation and analysis across all Performance Marketing channels (e.g., media, email, SMS, etc.)
• Manage all Marketing Cloud activities (e.g., Interaction Studio, Journey Builder, email functionality, SMS, data feeds, data warehouse connections)
• Collaborate with Marketing Strategy to build out email and SMS recommendations for marketing initiatives
• Partner with Data & Analytics teams on insights and execution of technical projects relating to marketing initiatives including new initiatives focused on customer data analysis
• Report on performance results and inform on best practices and learnings to key stakeholders
• Day-to-day liaison with key internal stakeholders and external agency partners to communicate analysis and insights, trafficking, QA, etc., and participate in weekly status meetings
• Maintain business and/or technical documentation around business processes and marketing campaigns
• Research and recommend new innovations and testing opportunities to stay up to date on current trends

What do you need to succeed?

• 3 years’ experience in digital marketing (e.g., email, SMS, mobile and web personalization), and experience in Salesforce Marketing Cloud incl: Automation Studio, Email Studio, Journey Builder, Mobile Connect, and Personalization
• Knowledge of current marketing technologies utilized in supporting customer engagement & digital marketing operations (e.g. Marketing Automation, Personalization, Segmentation techniques)
• Solid understanding of databases, data structure and requirements for marketing campaigns (e.g., Tableau, Datorama) and data mining and segmentation techniques
• Proficient in analytical thinking, utilizing data to drive informed decision-making, identify trends and optimize CRM strategies for enhanced outcomes
• Proven problem-solving skills and ability to analyze complex issues and develop innovative solutions
• Ability to work independently in a fast-paced environment managing multiple projects simultaneously
• Strong collaboration skills to work with cross-functional teams
• Proactive attention to detail, results-oriented problem solver and organizational skills
• Bachelor’s Degree preferred

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Pay Range
$65,000 — $90,000 USD