Performance Marketing Specialist

This is a Full Time Job

The Specialist , Performance Marketing is responsible for supporting the Performance Marketing team with creation and implementation of best-in-class digital marketing initiatives, including expertise utilizing various marketing channels such as CRM (e.g., email and SMS marketing) and proficiency in Salesforce Marketing Cloud. Th e Specialist Performance Marketing will support all MSG brands including Rockettes, Concerts & Bookings, New York Rangers and New York Knicks.

What will you do -
• I dentify optimizations for audience segmentation and analysis across all Performance Marketing channels (e.g., media, email, SMS, etc.)
• Manage all Marketing Cloud activities (e.g., Interaction Studio, Journey Builder, email functionality, SMS, data feeds, data warehouse connections)
• Collaborate with Marketing Strategy to build out email and SMS recommendations for marketing initiatives
• Partner with Data & Analytics teams on insights and execution of technical projects relating to marketing initiatives including new initiatives focused on customer data analysis
• Report on performance results and inform on best practices and learnings to key stakeholders
• Day-to-day liaison with key internal stakeholders and external agency partners to communicate analysis and insights, trafficking, QA, etc., and participate in weekly status meetings
• Maintain business and/or technical documentation around business processes and marketing campaigns
• Research and recommend new innovations and testing opportunities to stay up to date on current trends

What do you need to succeed?
• 3 years’ experience in digital marketing (e.g., email, SMS, mobile and web personalization), and experience in Salesforce Marketing Cloud incl: Automation Studio, Email Studio, Journey Builder, Mobile Connect, and Personalization
• Knowledge of current marketing technologies utilized in supporting customer engagement & digital marketing operations ( e.g. Marketing Automation, Personalization, Segmentation techniques)
• Solid understanding of databases, data structure and requirements for marketing campaigns (e.g., Tableau, Datorama) and data mining and segmentation techniques
• Proficient in analytical thinking, utilizing data to drive informed decision-making, identify trends and optimize CRM strategies for enhanced outcomes
• Proven problem-solving skills and ability to analyze complex issues and develop innovative solutions
• Ability to work independently in a fast-paced environment managing multiple projects simultaneously
• Strong collaboration skills to work with cross-functional teams
• Proactive attention to detail, results-oriented problem solver and orga nizational skills
• Bachelor’s Degree preferred

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Pay Range

$65,000 — $90,000 USD