Vice President, Strategic Gaming Brand Partnerships

This is a Full Time Job

About the Role

As the VP of Strategic Brand Partnerships, Gaming at Beast Industries, you will be responsible for building and scaling MrBeast’s gaming-focused brand partnership business, owning the strategy, development, and execution of large-scale, multi-year brand marketing investments across gaming content, competitive formats, original IP, and platform-native experiences.

You will bring deep domain expertise in gaming and interactive entertainment, paired with proven experience selling premium brand-funded programs that go beyond standard sponsorships - encompassing joint IP creation, co-produced gaming formats, licensed competitive franchises, and ecosystem-wide marketing platforms. The role requires the ability to translate gaming culture, gameplay mechanics, and audience passion into brand-safe, high-impact marketing investments that drive measurable outcomes for global partners.

What You'll Do
• Own the global gaming partnership strategy, defining how brands invest across MrBeast Gaming, competitive formats, livestreams, tournaments, original gaming IP, and cross-platform extensions (YouTube, Shorts, streaming, IRL events).
• Structure and sell high-value brand marketing investments that combine premium media, branded gameplay integrations, original gaming IP, competitive mechanics, licensing rights, and co-produced formats–designed for scale, longevity, and repeatability.
• Lead joint IP development with brands, including original competitive formats, branded game modes, recurring tournaments, virtual-first experiences, and licensed franchises that can live across multiple seasons, platforms, and geographies.
• Cultivate senior relationships across the gaming ecosystem, including game publishers, platform partners, esports organizations, hardware manufacturers, energy/snacking brands, telco, fintech, and endemic/non-endemic gaming advertisers.
• Develop compelling, insight-led partnership narratives that connect brand objectives (awareness, consideration, acquisition, loyalty) to gaming-native mechanics such as competition, progression, rewards, community participation, and fandom.
• Partner closely with internal teams (Gaming Content, Partner Solutions, Production, Live Ops, Media Planning, Legal, Sales Operations) to ensure gaming partnerships are executable, scalable, and optimized for brand ROI.
• Negotiate complex, multi-year agreements covering media commitments, IP ownership, licensing rights, exclusivity, global usage, performance incentives, and renewal pathways.
• Act as a senior external face of MrBeast Gaming, representing the business in executive meetings, industry events, and strategic negotiations with CMOs, Heads of Gaming, and platform leadership.
• Drive long-term partner value, maximizing renewals, expansion into new gaming IP, and broader ecosystem investment across MrBeast’s portfolio.

What We're Looking For
• 15 years of experience in strategic partnerships, integrated media sales, or business development with deep specialization in gaming, esports, interactive entertainment, or platform ecosystems.
• Proven track record selling large-scale brand marketing programs (not just sponsorships) within gaming–spanning premium content, competitive formats, platform-native experiences, and original IP.
• Demonstrated experience developing joint IP with brands, publishers, or platforms, including co-owned formats, licensed competitions, recurring franchises, or branded gaming experiences.
• Strong understanding of the gaming ecosystem, including:
• Game publishers and platforms
• Competitive and esports formats
• Livestreaming and VOD dynamics
• Gaming communities and creator economies
• Endemic vs. non-endemic advertiser strategies
• Exceptional executive presence and storytelling ability, capable of translating gaming-native concepts into clear, compelling investment cases for CMOs and senior brand leaders.
• Advanced negotiation expertise, comfortable structuring multi-million-dollar, multi-year deals with complex IP, media, and performance components.
• Deep knowledge of media monetization, IP licensing, production workflows, and branded entertainment, with a strong point of view on how gaming content drives brand impact.
• Highly collaborative, entrepreneurial leader, able to operate at the intersection of creative, commercial, and operational teams while pushing new business models

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