Creative Strategy Lead

This is a Full Time Job

DESCRIPTION:

Reports to: VP, Partner Solutions
Location: New York, Los Angeles, Chicago, Greenville
Type: Full-time

About the Role:
The Senior Creative Strategy Lead is a key partner to both the internal team and external brands–helping shape long-term creative partnerships that extend beyond individual campaigns. This role combines big-picture strategic thinking with hands-on executional oversight, ensuring that every brand engagement is insight-driven, creatively bold, and flawlessly delivered.

You’ll collaborate with Strategic Brand Partnership VPs to craft smart, scalable, and platform-native ideas–then shepherd those concepts through production and delivery to ensure they land with impact. From branded storytelling to IP-driven content extensions, you’ll help brands show up meaningfully across MrBeast’s entire content ecosystem.

Key Responsibilities:

Creative Partnership Development
• Partner with Strategic Brand Partnership leads to develop long-range creative strategies rooted in brand objectives, platform behaviors, and cultural insight.
• Translate briefs into breakthrough concepts that span YouTube, TikTok, Shorts, Instagram, and emerging formats–grounded in MrBeast’s voice and content style.
• Ideate how brands can activate through MrBeast IP and character-driven storytelling across channels, social extensions, and custom media formats.
• Co-author pitch narratives and packaging frameworks that sell through creative visions with clarity and conviction.

Executional Shepherding
• Serve as the creative owner of key partnerships–guiding the work from strategic approval through production and final delivery.
• Act as the client-facing creative lead during execution: facilitating feedback loops, approvals, and decision-making with professionalism and poise.
• Be present on set (in person or virtually) to ensure brand integrations are executed with integrity, impact, and adherence to the creative vision.

Cross-Functional Collaboration
• Partner with production, social, editorial, and post teams to translate ideas into high-quality deliverables across all assets and channels.
• Work closely with Account Managers and producers to manage timelines, approvals, client updates, and creative QA.
• Contribute to internal systems, playbooks, and processes that streamline delivery, reduce friction, and raise the creative bar.

What You’ll Bring:
• 8–10 years in creative strategy, brand storytelling, or content innovation–ideally at a platform, creative agency, or media company.
• A strong track record of developing and delivering successful branded content partnerships.
• Deep fluency in creator-led media, with experience across YouTube, TikTok, Shorts, and emerging formats.
• Strong narrative instincts and the ability to craft strategic creative frameworks that drive business and audience value.
• Production literacy and experience collaborating with producers, editors, and content creators at pace.
• Excellent client communication and presentation skills–comfortable owning the creative relationship through execution.
• High energy, low ego, and the ability to thrive in a fast-paced, high-growth environment.

Benefits
The Perks, Why Work On the MrBeast Team
• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation when applicable for those coming in from outside the Greenville, NC area including travel and company-provided housing for the first 90 days