Channel Lead

This is a Full Time Job

About the Role:

As the Channel Lead, you will lead the vision, voice, and execution for MrBeast’s behind-the-scenes storytelling - capturing, shaping, and publishing the stories behind the main-channel videos and the world of Beast. You’ll be responsible for building and leading a small, hands-on team that uncovers genuine moments, and crafts them into compelling, watchable stories.

This role requires a deep YouTube brain - someone who’s lived in the platform long enough to know what works instinctively. This is a builder role for someone who can think like a creator, lead like a producer, and operate like a strategist. If that sounds like you, read on below.

What You’ll Do:
• Lead the vision, tone, and publishing cadence for the MrBeast2 - defining what stories get told, how they’re told, and why they matter.
• Partner closely with the main-channel production leads to identify compelling arcs during shoots and post - the people, challenges, and details that make each video memorable.
• Ensure BTS content supports the broader MrBeast ecosystem: main channel, social channels, and brand partnerships.
• Use YouTube and social analytics to identify what formats or story types drive engagement and iterate quickly based on performance.
• Collaborate with content leadership team to maintain a clear identity and purpose for the channel.
• Experiment with new formats (vlog, docu-style, mini-series, personality-driven shorts) to expand how the audience experiences the MrBeast world.
• Build and maintain organizational systems for footage management, post workflows, and publishing calendars.
• Serve as the connective tissue between creative chaos and polished storytelling - turning spontaneous moments into clear, entertaining narratives.

What You’ll Bring:
• 7–10 years in YouTube or content production, ideally with hands-on experience as a creator or working directly with creators.
• Proven success leading small, high-output creative teams in fast-moving, creator-driven environments.
• Deep understanding of YouTube storytelling - how pacing, title/thumbnail, and narrative rhythm impact retention and growth.
• A strong editorial instinct: you know when something’s authentic, funny, or emotionally real, and how to shape it into watchable form.
• Ability to think both creatively and analytically, understanding pacing and the data that reinforces good instinct.
• Ability to synthesize chaos into clarity - managing shifting priorities and personalities while keeping output steady.
• Excellent communication and people-management skills, able to partner with creative leadership and advocate for your team’s needs.
• Curiosity, humility, and high creative standards – you find meaning in the process and joy in the details.
• Ability to work onsite in Greenville, NC (relo support provided)

Why MrBeast

We are redefining what is possible in entertainment and brand storytelling. Every campaign you lead will reach millions and set the standard for how creativity moves culture. If you are driven by bold ideas, love fast execution, and want to build something that truly matters, this is the place.

A Place to Call Home

Greenville, North Carolina, is the cultural, educational, and economic hub of Eastern North Carolina. It is home to East Carolina University and Vidant Medical Center and offers a vibrant Uptown district filled with food, art, and music. The community blends creativity with affordability and access to nature, making it an ideal place to live and build something extraordinary.

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