Social Community Manager

This is a Full Time Job

The Role:

We have an exciting opening for a Community Manager to join the Social team for our biggest franchises. We are a young high-growth business, and this is a unique opportunity to help build our community for two of the fastest growing and most fun brands in the kids' entertainment space.

The Community Manager will be the first point of contact for fans and partnership inquiries from social, email, and mail. The Community Manager plays a pivotal role in ensuring fans feel heard, and understood and can access the real people behind their child's favorite shows. Further, this role has the unique opportunity to gather and surface consumer insights that help drive decision making for the larger business. The Community Manager will also play an integral role in the social content capture and creation process, using learned insights around past performance and trend data to inform future content themes.

Responsibilities

Day-to-day management:
• Own and refine the branded tone of voice ensuring it's engaging with US parent audiences
• Monitor and respond to comments and messages on our brand handles across TikTok, Instagram, and Facebook in brand tone of voice.
• Initiate conversations and foster discussions to build relationships with community members, including managing and monitoring Facebook Groups.
• Organize and manage online events and activities to increase engagement.
• Address audience inquiries and resolve issues in a timely professional manner, and help build brand trust & loyalty.
• Other duties as assigned.

Community Building:
• Identify and engage with target brands, talent, influencers and thought leaders on social.
• Surprise and delight super fans and influencers on social and by sending gifts.
• Build and maintain relationships off handle with target audiences of parent, influencer, and talent accounts.
• Promote a positive and inclusive community environment.

Brand Trends & Insights:
• Identify trends and insights to inform social content and engagement strategies.
• Stay up-to-date with the latest social media trends and best practices.

Coordination:
• Coordinate with marketing, PR, and other relevant teams to ensure a consistent brand message.
• Act as the team's ear to the ground, getting in the weeds to help the broader team best understand our communities and their attitudes toward the brands
• Connect with influencers, community leaders, and ambassadors to identify collaboration opportunities and best drive growth across different platforms
• Use communities to obtain feedback and craft social stories for the broader business units at Moonbug
• Collect UGC and manage a content database used by the Social Media Manager.

Goals
• Build and grow a community of US parents and caregivers through engagement & interaction
• Foster the community to help it grow and thrive across multiple brands
• Help make the community feel part of the brand to deliver brand loyalty
• Work collaboratively with the social media and brand team to create the best in the class community management

Requirements

Bachelor's degree
• 2 years of experience working in a social media / community / customer support role
• Experience with a family-focused brand or industry a plus
• Have an understanding of how communities operate across major social media platforms
• Can work to a specified tone of voice and with brand-led strategic messaging
• Experience with of building a social media following organically, using the community to drive engagement
• In tune with US trends and popular culture – particularly around the topics of parenting and young kids' interests
• Excellent organizational & communication skills
• Ability to work collaboratively within a larger team
• An understanding of how brands, talent, and influencers operate on social
• Positive attitude with a can-do spirit.