Head of Marketing

This is a Full Time Job

This role reports onsite in our Los Angeles office full time.

The Role:

We are seeking a strategic and dynamic Global Head of Marketing to lead our global marketing efforts. Focused primarily on CoComelon, Blippi, and Little Angel, you will be responsible for developing comprehensive marketing, PR, and social media strategies that drive brand affinity among parents and caregivers.

You will play a key role in delivering meaningful growth in the US market, while also providing important support to markets such as the UK and select global territories. Leading a small, collaborative team based in Los Angeles and London, this is a hands-on leadership role that requires strategic thinking, executive presence, strong stakeholder management, and the ability to dive into the details and execute when necessary.

This position is ideal for a proven marketing leader who can drive brand growth and build a cohesive global strategy, shaping our global presence and ensuring our brands resonate with audiences worldwide.

Responsibilities:
• Develop and execute a clear, actionable marketing, PR, and social media strategy to drive brand growth and achieve agreed-upon metrics.
• Establish and lead marketing capabilities, prioritizing brands and initiatives across the year, while maximizing cross-brand and cross-functional opportunities.
• Collaborate with internal teams to ensure marketing services effectively support franchise needs.
• Manage and optimize consumer engagement and social media to connect global audiences with our IP.
• Build and oversee a robust social marketing function, ensuring an optimal, cost-effective mix of in-house and agency resources.
• Lead the in-house creative agency by setting design strategy and brand guidelines, delivering creative assets on time and maintaining brand consistency.
• Conduct market research to identify trends, target audiences, and growth opportunities.
• Leverage YouTube analytics, content strategy, and community engagement to increase reach and retention.
• Manage and track the marketing budget across all priorities, ensuring programs launch efficiently and deliver strong ROI.
• Drive alignment across the marketing organization with clear priorities and operating rhythms.
• Collaborate closely with Brand Partnerships, Production, Studio Creative, and Music teams to unlock cross-functional impact.

Requirements
• 15 years of progressive experience in global marketing leadership, with proven success in brand and franchise strategy; experience in entertainment, media, or consumer brands is preferred.
• Expertise in social media marketing for established brands, with experience reaching the kids and family audience.
• Deep knowledge of YouTube analytics, monetization, audience behavior, content trends, and community building.
• Proven track record developing and executing successful global marketing and brand strategies.
• Agile leader who thrives in fast-paced environments and can pivot quickly when needed.
• Strong people leader with experience managing and mentoring diverse, cross-functional, and geographically dispersed teams.
• Excellent communication and collaboration skills, with the ability to influence and manage stakeholders at all levels.