Intern - Writing & Digital Content

This is a Part Time Unpaid Internship

Overview

Summary: Supports the marketing team as a creative writer. Contributes to a wide variety of marketing projects, including digital content, digital advertising, traditional advertising, and industry research. Internship will begin in February or March 2022 and will end in July or August 2022.

Essential Duties and Responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.
• Copywriting for digital and traditional marketing assets, including TV & radio ads, emails, digital ads, flyers, social media posts, and more.
• Working with creative and video teams to brainstorm messaging and creative direction for advertising campaigns and projects.
• Regularly writing feature stories and blog posts for Brewers Breakdown, the team blog on brewers.com.
• Help maintain the Brewers Breakdown editorial calendar, including ideation, planning, and execution for different content pieces.
• Assisting in content creation and ideation for platforms such as YouTube, TikTok, team podcast, email newsletter, Instagram, Twitter, and Facebook.
• Contributing to biweekly editorial newsletter (What’s Brewing), including brainstorming content and writing email copy.
• Game day responsibilities for this position are limited but may be requested. These responsibilities could include execution of marketing initiatives and events, social media responsibilities and other special projects as assigned.
• Monitoring industry trends for different digital platforms, including Youtube, Tik Tok, Instagram, Twitter, and Snapchat.
• Monitor social media posts/comments/replies, etc. on a regular basis to understand consumer feedback, complaints and issues, coordinating closely with other departments, as needed, to address and resolve issues in a professional and timely manner.
• Help update brand voice and copywriting style guide.

Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
• Writing – Writes/edits clearly and informatively. Possesses a strong grasp of grammar, sentence structure, and active voice. Has experience working in AP Style. Journalism, communications, or copywriting backgrounds preferred.
• Baseball/Sports Knowledge - Must have a strong working knowledge of baseball, including rules, scoring and jargon.
• Oral Communication - Speaks clearly and persuasively in positive or negative situations. Listens and gets clarification. Responds well to questions. Demonstrates group presentation skills. Participates in meetings.
• Project Management - Develops project plans. Coordinates projects. Communicates changes and progress. Completes projects on time and budget. Manages project team activities.
• Technical Skills - Learns new technology quickly. Comfortable using a smartphone and laptop.
• Quality Management - Looks for ways to improve and promote quality. Demonstrates accuracy and thoroughness.
• Judgment - Displays willingness to make decisions. Exhibits sound and accurate judgment. Supports and explains reasoning for decisions. Includes appropriate people in decision-making process. Makes timely decisions.
• Motivation - Sets and achieves challenging goals. Demonstrates persistence and overcomes obstacles. Measures self against standard of excellence. Takes calculated risks to accomplish goals.
• Adaptability - Adapts to changes in the work environment. Manages competing demands. Changes approach or method to best fit the situation. Able to deal with frequent change, delays, or unexpected events.
• Innovation - Displays original thinking and creativity. Meets challenges with resourcefulness. Generates suggestions for improving work. Develops innovative approaches and ideas. Presents ideas and information in a manner that gets others' attention.

Education
and/or Experience

Candidates must be currently enrolled or a recent graduate from an accredited college or university pursuing a Marketing or Communications Degree.

Writing & Editing Skills

Must have a strong working knowledge of AP Style. Candidates will be asked to meet quick turnaround deadlines with precision and grammatical accuracy.

Computer Skills

To perform the job successfully, an individual should have knowledge of Microsoft office software including Word, Excel, PowerPoint, Access, Outlook, and Internet Explorer.

Must have a strong working knowledge of various social networking sites and applications including Twitter, Facebook, Instagram, Pinterest, Snapchat, etc.

Other Skills and Abilities

Knowledge and demonstrated skills in video production, graphic design, typography and illustration techniques a plus, but not required.

Language Skills

Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand. walk. sit and stoop, kneel, crouch, or crawl. The employee must regularly lift and /or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly exposed to outside weather conditions, which may include heat, cold and various forms of precipitation.

The employee is occasionally exposed to moving mechanical parts.

The noise level in the work environment is usually quiet.

Work Hours

This position is approximately 40 hours/week during the baseball season and will primarily fall during normal business hours (Monday through Friday, 9am to 5pm). Occasional support during games and events may be requested. Candidates must be available to work nights, weekends and holidays.