Director of Premium Club Sales

This is a Full Time Job

Overview

The Director – Premium Club Sales will focus on corporate new business development by selling season ticket packages and memberships to an all-new Premium Club Space within American Family Field. Sales focus will be centered on calling on businesses of 20 employees throughout Wisconsin and Northern Illinois as well as high net worth prospects within that area. Responsible for forming and maintaining relationships with key contacts in the marketplace.

Core duties for this role include, but are not limited to:

Sales and leadership:
• Personally generate new revenue from the sale of season tickets, groups, and suites at American Family Field
• Develop comprehensive business plan that will lead the department towards achieving premium club sales goals
• Work closely with Business Analytics to ensure CRM customization, utilization, and appropriate reports are generated to ensure accountability against our corporate sales efforts
• Develop a target list of top corporations and companies that will be prime prospects for premium products at American Family Field
• Work collaboratively with the commercial departments within the Brewers – and its leadership, to optimize overall premium club sales within the company
• Generate new leads through collaborating with marketing and business analytics department.
• Proactive prospecting, networking, and strategic planning geared towards generating new contacts
• Lead sales meetings with top executives and qualified individuals to sell premium club seats
• Uncover opportunities to cross-sell other products within American Family Field, including suite leases, suite rentals, season tickets, and group tickets
• Continue to create new leads through ongoing prospecting and networking at outside business events including, but not limited to, MMAC and Business Journal networking opportunities
• Secure and process all payments of all new business accounts and finalize all contracts associated with premium products
• Attend and actively participate in weekly sales meetings, coming prepared to provide input on creative sales ideas and providing feedback on successes and challenges of previous week
• Handle additional projects and reporting as assigned by the Senior Vice President - Ticket Sales and Service
• Utilize prospecting tools like Zoominfo, LinkedIn Navigator to generate new premium club leads
• Spearhead prospecting events at American Family Field to help build relationships and increase sales opportunities.

Reporting:
• Provide weekly reporting and tracking towards new business objectives in the premium club
• Report on all key metrics that will lead to sales, including lead generation, calls, meetings, and closed businesses in premium areas
• Lead regular meetings with key internal constituents to monitor sales velocity and ensure necessary communication is sustained within departments and appropriate focus on lead generation and sales outreach
• Train and mentor staff regularly to ensure that sales skills continually improve and personal sales targets are met within the team
• Provide input on creation of compensation plan for the sales team

Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education and/or Experience

Bachelor's degree (B. A.) from four-year College or university; and five or more years related experience and/or training; or equivalent combination of education and experience.