Coordinator - Digital Marketing
Milwaukee BrewersMilwaukee, WI
This was removed by the employer on 12/3/2020 11:16:00 AM PST
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*In order to be considered for this role, after clicking ''apply now'' above and being redirected, you must fully complete the application process on the follow-up screen.*
The Coordinator - Digital Marketing will leverage data and analytics to help drive business sales, fan engagement and affinity toward baseball. This role will specifically focus on developing & analyzing data-driven marketing campaigns and user experiences that drive ticket sales and fan engagement. The ideal candidate is not only capable of analyzing and interpreting data focused on digital users, but can also illustrate and explain complex concepts and findings that resonate with business stakeholders. This role will also support the Social Media Manager during the baseball season.
Essential Duties and Responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.
• Develop and analyze easy-to-read dashboards and reports that provide insights and trends around social, website, email and Ballpark app performance.
• Ballpark App –work with Information Technology designer to create new items and add/remove modules to improve the user experience; monitor user experience
• Grow texting database – Author text messages and coordinate with MLB on deployment
• UX experience – analyze how users move through the Club's website and Ballpark app
• Analyze and leverage business data to deliver measurable impact through customer-centric strategies and key performance indicators.
• Support social media game coverage and community management.
• Execute SEO functions including keyword research, link optimization, site auditing and social media promotion to help drive people to the Club's website.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
• Highly skilled at Excel and data analysis
• Experience with Adobe Analytics or similar program
• Critical thinker and problem solver
• Experience with Digital including UX, SEO and social media
• Ability to manage multiple tasks in a fast paced and deadline driven environment.
Bachelor's degree (B.A.) from four-year college or university; two to four years related experience and/or training; or equivalent combination of education and experience.
To perform the job successfully, an individual should have knowledge of Microsoft office software including Word, Excel, PowerPoint, Access, Outlook, and Internet Explorer.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is regularly required to reach with hands and arms. The employee is regularly required to stand; walk; sit and stoop, kneel, crouch, or crawl. The employee must regularly lift and /or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision and ability to adjust focus.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly exposed to outside weather conditions, which may include heat, cold and various forms of precipitation. The employee is occasionally exposed to moving mechanical parts. The noise level in the work environment is usually moderate.
Business hours are Monday – Friday 9 am – 5pm, however, additional hours may be required on weekends, evenings and some holidays. This position will travel up to 10% of the time.
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