Senior Lead, Creative Advertising

This is a Full Time Job

Sr. Lead, Creative Advertising, Amazon

The Amazon MGM Studios team is seeking a Creative Advertising executive to join the Creative Advertising team. This leader will develop innovative, award-winning, and effective 360° creative advertising campaigns that drive viewership of our original series and movies. This role will lead and craft thoughtful, premium, and best-in-class campaigns that connect with customers across all channels.

The ideal candidate will be a senior creative with proven entertainment campaign experience, able to inspire and collaborate with cross-functional partners while delivering culture-piercing creative in audiovisual (AV), print, social, and experiential initiatives. Previous experience in entertainment marketing is essential.

Key job responsibilities
Creative Thinking & Vision
• Personally ideate and develop innovative long-lead creative advertising campaigns that tell stories, connect with customers, and drive viewership of our highest priority original series and movies.
• Maintain a strong point of view (POV) and creative vision that will capture audiences, with the ability to provide clear, concise direction to internal and external partners.
• Craft high-level creative briefs and presentation decks.
• Prepare photo shoot briefs, sketches, and comps that effectively communicate concepts and campaign direction.
• Drive consensus for your campaigns by clearly articulating creative strategies and presenting concepts to peers, senior studio leadership, and executive producers/filmmakers.
• Solve cross-functional business, customer, and stakeholder requirements while creating breakthrough creative work.
• Think globally and across platforms, mastering the idiosyncrasies of each to create tailored content that drives marketing objectives.
• Strive to create first-to-market ideas that raise the bar.
• Analyze and action on customer insights and asset testing to validate creative vision.

Creative Execution
• Lead the execution of key campaign creative assets within budget and on time.
• Elevate the creative output of internal resources and agency partners to ensure all marketing assets meet high standards of creativity, innovation, and brand association.
• Manage highly visible and complex projects with wide impact across the business, spanning multiple territories, teams, and platforms.
• Effectively direct and manage the development of all creative assets for campaigns, including but not limited to: trailers, TV spots, key art, out-of-home (OOH), digital, social, merchandising, and experiential.
• Forecast resourcing needs and work with key stakeholders to drive project schedules while prioritizing and using resources effectively.
• Manage blockers or obstacles in the creative process with confidence and clear communication.
• Identify and implement appropriate processes to ensure an efficient and effective workflow.
• Facilitate meetings with all levels of management, both internal and external.
• Collaborate with the team to allocate, manage, and track budgets for creative asset development.

Leadership
• Promote collaboration with internal stakeholders and foster positive agency relationships to achieve high-level outcomes.
• Proactively work to solve problems, communicate with senior management, and actively seek clarification when there is ambiguity.
• Leverage experience and expertise, fostering learning and development for the team.

Qualifications
• 10 years of entertainment marketing experience at or with a creative/advertising agency, network, streaming service, or studio
• Experience leading global, creative marketing campaigns and driving consensus around a strategic, creative vision across cross-functional teams.