
E-Commerce Manager
Merch Traffic
New York, NYThis is a Full Time Job
E-Commerce Manager
THE ROLE
Merch Traffic, LLC, a subsidiary of Live Nation Entertainment, is seeking an E-Commerce Manager to play a key role in the success of high-profile official online stores for music artists and entertainment brands. The role combines e-commerce merchandising, marketing collaboration, and operational management to build, maintain, and grow 15–20 direct-to-consumer (DTC) Shopify stores in alignment with each artist's vision and commercial goals.
WHAT THIS ROLE WILL DO
Direct-to-Consumer Merchandising & Store Management
• Manage and merchandise official Shopify stores for 15–20 artists and entertainment brands.
• Build, maintain, and optimize stores using ecommerce best practices, including SEO, conversion strategies, pricing trends, product positioning, rotation, and promotional planning.
• Determine merchandise assortments by working with Licensee, Tour, Wholesale, and internal product teams.
• Develop yearly and seasonal merchandising plans that reflect key consumer holidays, album cycles, anniversaries, and touring periods.
• Recommend and support the development of DTC-exclusive merchandise offerings.
• Assist with product development and product selection as needed.
Marketing Collaboration
• Partner with marketing teams to develop acquisition programs and execute campaigns across email, SMS, social media, and web.
• Source or create marketing assets to support promotions and store updates.
• Provide ongoing communication, store optimization suggestions, and performance updates to client teams and internal stakeholders.
Operations, Inventory & Logistics
• Manage inventory, replenishment requests, and purchasing of goods for all stores.
• Liaise with warehouse partners to ensure accurate/timely receiving, product availability, and customer-service support.
• Maintain international online stores (x-US) in partnership with global teams.
• Ensure stores stay current, accurate, and reflective of the artist's brand and creative direction.
WHAT THIS PERSON WILL BRING
• 3+ years ecommerce experience; Shopify experience strongly preferred.
• Excellent written, verbal, and organizational skills.
• Strong problem-solving, multitasking, and operations management abilities with the capacity to meet tight deadlines.
• Positive, proactive communicator able to collaborate effectively across internal teams, client reps, artists, and creative stakeholders.
• Self-motivated, detail-oriented, and comfortable shifting priorities in a fast-paced environment.
• Experience in music, entertainment, retail, or fashion industries preferred.
• Understanding of fan behavior and how it informs marketing, product development, and customer experience.
• HTML, CSS, Liquid, Photoshop, or web design skills a plus (not required).
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
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Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
Salary/Benefits
$64,000 - $80,000 /year USD
Pay is based on a number of factors including market location, qualifications, skills, and experience.
Benefits
• Medical, vision, dental, and mental health benefits
• Paid time off (PTO)
• 401(k) program with company match
• New parent programs including caregiver leave and baby bonuses
• Career and skill development programs with tuition reimbursement
• Volunteer time off
Perks
• Free concert tickets
• Flexible or Health Savings Accounts (FSA or HSA)
• Crowdfunding match
Additional Information
Merch Traffic, LLC, a subsidiary of Live Nation Entertainment, specializes in managing official online stores for music artists and entertainment brands, playing a key role in their e-commerce success.