Marketing Coordinator

This is a Full Time Job

Company and Position Summary

Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal's ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

The Marketing Coordinator for Mass Appeal Records is primarily responsible for assisting the marketing team with the management and execution of marketing campaigns for all Mass Appeal Records releases, while also providing administrative, day-to-day support for the label team.

Job Responsibilities:
• Provide day-to-day support for the label marketing team
• Liaise between marketing team and third parties.
• Participate in weekly brainstorming sessions, keeping the team aware of emerging trends and forecasting topics
• Provide both creative and operational support across all label functions, including but not limited to marketing, digital, press, promo, radio, college marketing, & international.
• Compile and circulate minutes / recap notes following internal and external meetings.
• Coordinate meetings upon request.
• Gather and organize all assets surrounding upcoming releases and upload them into the appropriate database.
• Generate and share weekly sales reports and streaming reports.
• Assist with drafting one-sheets, decks, and press releases as needed.
• Provide communication support between the label team and video commissioner as needed for video shoots.
• Assist with events and live activations, as needed
• Assist with travel arrangements for talent, as needed
• Assists with product mailing/shipments, as needed
• Assist social team with crafting and maintaining social media messaging
• Work alongside the social team to coordinate digital schedules across all label social platforms including but not limited to Instagram, Twitter, Facebook, TikTok, and Youtube

Qualifications:
• To perform this job to the standards of Mass Appeal, an individual must be able to perform each essential duty successfully. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions of the job.

Education:
• College Degree in Marketing, Communications or a related field

Experience:
• At least two (2) years of prior experience at record label, music company, or an entertainment adjacent agency
• Prior marketing experience preferred
• Strong attention to detail and organizational skills
• Excellent written and oral communication skills
• Must be knowledgeable in social media platforms (i.e. Instagram, Facebook, Twitter, Tik Tok & more) and current music trends
• A positive attitude, an eagerness to learn and a demonstrated ability to thrive in a fast paced work environment while juggling multiple tasks and priorities
• Passionate music fan with broad knowledge of music