Social Media Editor - Cannabis Culture
Low Battery
Los Angeles, CAThis is a Full Time Job
DESCRIPTION:
Overview
We're supporting an iconic brand to launch a culture-focused cannabis property - blending hip-hop, smoking culture, and the lifestyle around both. As Social Editor, you'll set the tone from day one, shaping the voice, driving growth, and building a loyal audience.
You'll create platform-native content daily, spot cultural moments first, and keep the brand ahead of the conversation. If you've got a passion for smoking culture, hip-hop, and the lifestyle surrounding it, thrive in a fast-paced creative environment, and are excited about the opportunity to be a core piece to this new brand, this is the opportunity for you!
Responsibilities
• Develop and execute a social strategy for our new smoking & hip hop culture brand on primarily Instagram & TikTok.
• Create and publish 9 pieces of content daily, with a focus on high-performing, platform-native formats.
• Design your own posts in Photoshop and other creative tools.
• Monitor cultural conversations around hip-hop, smoking culture, and lifestyle, turning them into timely content.
• React quickly to breaking moments - sometimes nights and weekends.
• Collaborate with branded social and design teams to ensure quality output.
• Partner with the Short Form Video team to execute high-performing short-form video content.
• Use analytics tools (e.g., Instagram Insights, Measure Studio) to track performance and inform strategy.
What We're Looking For
• You must have/be…
• 3–4 years in social media, ideally in culture-driven media or brand accounts.
• Deep platform knowledge (Instagram, TikTok, X/Twitter, Facebook).
• Highly proactive, self-sufficient, and collaborative.
• Photoshop fluency (can independently create formatted content).
• Strong understanding of journalism guidelines & integrity.
• Deep knowledge of hip-hop and related lifestyle/culture.
• Proven track record running social media for a brand or media outlet.
• Ability to interpret social data to make content decisions.
• You might have/be…
• Agency experience.
Salary/Benefits
Perks
• Big ambitions matched by uncommon hard work & commitment
• A high degree of autonomy and a builders mindset
• Radical obsession over our audiences
• Uncompromisingly high standards for quality & creativity
• Relentless accountability & ownership
• Overwhelming transparency matched with direct communication & feedback
• A-typical encouragement of failure & learning
• Desperate pursuit of truth and goals as opposed to looking good
Additional Information
Low Battery is a network of nine social-first brands with an audience of over 50 million, dedicated to serving the next generation of superfans in music and culturally relevant content. Our brands, including RapTV, Bars, Concerts, Drip, Controller, and PopHive, cover a wide range of interests such as music, fashion, gaming, and pop culture. We aim to be the leader in social-first brand building, driven by a commitment to tailoring our content to audience passion points and transforming followers into loyal community members. By bridging the gap between the digital and physical worlds, we provide our communities with unforgettable experiences and products that define culture, while also serving as a platform for artists to amplify their stories and distribute their music.
