Director Of Insights and Ticket Operations
Los Angeles Sparks
Los Angeles, CAThis was removed by the employer on 1/31/2020 5:16:00 AM PST
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Full Time Job
Summary
The Director will be responsible for using data applying analytics and using technology to drive improved decision-making across all business functions and will have oversight, management and accountability of the ticket operations for the Los Angeles Sparks.
Duties and Responsibilities
• Lead the input and integrity of ticketing data into CRM, as well as leading sales flow efficiency
• Using available data, develop game by game predictive models to forecast ticket and revenue outcomes
• Build lead scoring and predictive retention modeling processes to improve sales rep efficiency
• Working with senior leadership, build annual ticket revenue reporting models
• Implement email marketing strategy provided through Senior Vice President
• Lead all aspects of ticket operations department including the box office and day of game ticket operations
• Become competent with ticket system; work with department to build game schedule on system, build ticket accounts, prepare reports, and handle cash payments and reconcile cash and credit card sales
• You will work in conjunction with Sales, Sponsorship, Community Relations, Basketball Operations, and Media Relations departments for all internal ticket allotment and allocation
• Develop and maintain files and reports on each event that consists of ticket sales, group sales, comp tickets and overall event audits
• Will develop a ticket operations business plan
• Prepare routine ticketing reports (i.e., walk up ticket sales, drop count reports, turnstile reports, group sales reports, season ticket reports, WNBA post game reports, etc.)
• Lead Salesforce CRM system, email campaigns, database growth and work with ticket sales and sponsorship on tracking sells, how to engage our clients/fans and finding opportunities to drive revenue
• Build coordinate and own the department budget
• Interact and provide customers with answers to questions and resolve ticketing issues
• Train, orient, run and lead box office game day staff and interns on how to service ticket accounts along with providing outstanding customer service to all fans
• Act as liaison with ticket vendors to keep them accurately informed about events, ticket sales and ticket operations
• Develop relationships with ticket printing companies
Qualifications
• Bachelor's degree in finance economics, math, statistics or similar quantitative field
• 3 - 5 years of business strategy & analytics experience required
• Excellent social and interpersonal skills
• Ability to build, implement and run business processes
• Strong computer proficiency including experience with excel and other database management systems
• Extensive experience with AXS Ticketing System