Manager, International Marketing

This is a Full Time Job

Member Summary:

Quick Summary (full description below):
The Manager of International Marketing will drive global awareness and fan engagement for the Lakers brand in key international markets through integrated marketing strategies, focusing on digital and social platforms.

• Salary: $85,000 to $105,000
• Workplace Requirements: Ability to manage multiple programs in a fast-paced environment
• Years of Experience Required: 5 years in marketing (2-3 years in international marketing)
• Education Requirements: Bachelor's degree in marketing, advertising, or related field; advanced education preferred
• Hard Skills Required: Digital and social media expertise, campaign planning, Adobe Creative Suite, project management tools (Jira, Trello, Wrike)
• Soft Skills Required: Strong understanding of international markets, detail-oriented, logical problem solving, ability to make quality decisions under pressure
• Preferred Skills/Experience: Experience with global digital activations, agency management, passion for basketball and sports business

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Full Posting:

Job Title: Manager, International Marketing
Department: Marketing
Reports to: Director, Integrated Marketing
Collaboration: Daily collaboration across the Integrated Marketing Team; regular collaboration with Brand Strategy, Marketing Operations, Creative and Content, and Communications.

Team Overview:
Integrated Marketing develops and executes marketing strategies across multiple touchpoints, focusing on digital and social channels to drive growth and fan engagement.

Position Summary:
The Manager of International Marketing is responsible for driving global awareness of the Lakers brand and growing fandom internationally. This role promotes key marketing initiatives in priority international markets with a focus on digital and social platforms.

Essential Functions:
• Lead the planning and execution of international marketing plans for programs like City Edition, NBA All-Star, Christmas Day, and more.
• Collaborate with Global Corporate Partnerships to incorporate global partners into marketing campaigns.
• Develop engaging stories for fans in international markets.
• Ensure international marketing efforts align with broader brand strategies.
• Partner with Communications to integrate international media relations into marketing plans.
• Work with Creative and Marketing Operations to develop campaign assets with a focus on fan growth, engagement, and storytelling.
• Coordinate with the Business Intelligence team to report on campaign performance and apply insights to future campaigns.

Global Marketing Channels (Digital, Social, and more):
• Partner with Digital and Social teams to plan international fan growth and engagement initiatives.
• Manage agency teams to implement marketing plans across international digital and social platforms.
• Maintain awareness of international cultural trends to drive fandom.
• Collaborate with Global Corporate Partnerships to include international partners in marketing efforts.
• Research and implement opportunities across additional marketing channels to achieve international goals.

Game Day Digital and Social:
• Activate digital and social engagement during game day moments in partnership with Digital, Social, Global Corporate Partnerships, and Marketing Operations.

Education:
• Bachelor's degree in marketing, advertising, or related field; advanced education preferred.

Previous Experience:
• Minimum 5 years in marketing, with 2-3 years in international marketing.
• Proven success with global digital and social activations.
• Experience with agency management or engagement.

Technology Capabilities:
• Adobe Creative Suite
• Understanding of asset design and production for digital and social platforms.
• Proficiency with project management software (Jira, Trello, Wrike).
• Microsoft Office suite (Excel, Word, Outlook, PowerPoint, SharePoint).

Knowledge, Skills, Abilities:
• Ability to deliver high-quality international marketing programs.
• Strong understanding of international market nuances and audience behavior.
• Experience marketing to global consumers.
• Expertise in content planning and optimization across digital channels.
• Ability to manage multiple programs and meet varying deadlines.
• Strong problem-solving skills and attention to detail.
• Ability to work in a dynamic, fast-paced environment.
• Passion for basketball and the sports industry.