Integrated Marketing Coordinator

This is a Full Time Job

Job Title: Coordinator, Integrated Marketing

Department: Marketing

Reports to: Manager, Integrated Marketing

Collaboration: Daily collaboration across the Integrated Marketing Team; Regular collaboration with Marketing Operations, Creative and Content, Game Operations

Position Summary: The Coordinator of Integrated Marketing is responsible for supporting a wide range of marketing initiatives that include tentpoles, seasonal milestones, culture moments and day-to-day game promotion for the Los Angeles Lakers. This role helps to build a holistic fan experience that includes a variety of marketing touch points and formats across paid, earned, and owned.

Essential Functions (Duties & Responsibilities):

Fan Growth and Engagement
• Supports the research, planning and execution of fan growth and engagement opportunities within integrated marketing campaigns, including social, digital, out-of-home, experiential activations, print and other marketing channels
• Coordinates outreach and activation for third party collaborators, with guidance from manager and input from Comms, Strategy and Marketing Operations, to execute best-in-class fan experiences that directly connect fans to the brand
• Maintains a strong pulse on current domestic and international trends, culture, and nuances that drive fandom across the world, bringing new ideas to the Lakers table

Campaign Planning and Implementation
• Organizes and coordinates the creation of omni-channel domestic and international marketing plans for a wide variety of programming throughout the year to drive local and international fandom including for programs like preseason, NBA All-Star, Christmas Day, Girl Dad Night and more.
• Maintains the overall go-to-market calendar that aggregates content across all marketing campaigns and shares out on a weekly basis
• Assists with submission of creative asset requests along with project management of various campaigns, tracking deadlines, ensuring asset specs are correct and more
• Assist with development and maintenance of asset list rollout plans for various campaigns
• Supports research, planning and execution for specialized tactical programs including civic engagement initiatives, DEIB programming, league initiatives and more
• Works with Communications to integrate media relations plans into omni-channel marketing plans
• Partners closely with Community Relations and Communications to help coordinate integrated marketing plans, developing a holistic community story for fans and organizing marketing and promotions execution for Community events
• Supports the workstream with Corporate Partnerships to track and report partners across digital and social platforms, supporting both brand awareness and performance marketing objectives

Additional Responsibilities
• Provides administrative and clerical support to team, as assigned
• Miscellaneous other tasks and special projects, as needed and assigned

**Responsibilities subject to change based on organizational needs and direction from management.

Education: Bachelor’s degree in marketing, advertising, or related field

Previous Experience:
• Minimum 1-2 years of marketing experience, preferably in brand or project management

Technology Capabilities:
• Microsoft Office (including Excel, Word, Outlook, PowerPoint, SharePoint)

Knowledge, skills, abilities:
• Detail oriented, self-starter with interest to learn in a fast-paced, high-profile, dynamic environment
• Adaptable and flexible
• Outstanding organizational skills and elevated standards of communication
• Excellent interpersonal skills and ability to interact with all levels of the team
• Knowledge and interest in international market nuances and audience
• Ability to simultaneously manage multiple projects at varying scales with mixed deadlines
• Strong understanding of optimized digital experiences across channels and platforms
• A passion for basketball and sports business

Physical Demands: N/A

Location: El Segundo (offices M-F), downtown Los Angeles (Crypto.com arena for Lakers home games – on occasion), other occasional off-site events

Travel: Up to 5% of the time

Hours: This position requires continual attention due to the perpetual nature of the NBA season; after-hours time is mandatory; must be available to work evenings, weekends, and holidays.