Digital Media Coordinator, New Media
Los Angeles Lakers
El Segundo, CAThis was removed by the employer on 6/12/2018 8:16:00 PM PST
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Full Time Job
Job Title: Digital Media Coordinator, New Media - South Bay Lakers
Reports to: Director, New Media
Departmental Goal: To build South Bay Lakers brand affinity and the future fan pipeline by creating daily, engaging team content and leveraging digital platforms, while also helping other departments reach fans and publish their content via digital platforms.
Position Summary: The South Bay Lakers Digital Media Coordinator will work with the Lakers New Media department to create and execute the digital content for the South Bay Lakers. The coordinator will plan, create, and post all content for South Bay Lakers digital properties including SouthBayLakers.com, mobile app and social media. This position also coordinates with other South Bay Lakers departments including ticketing, game operations, facilities, media relations, and basketball operations to create digital content.
This position requires a broad scope of digital skills, including videography/editing, HTML/CSS coding, photography, copywriting, and graphic design. A successful candidate is committed to creating quality content for all facets of the South Bay Lakers, while seeking innovative ways to improve the South Bay Lakers digital presence.
Key metrics used to evaluate performance:
• Quality growth on social media channels (e.g. retweets, likes, etc.)
• Execution of daily content plan
Essential Functions (Duties & Responsibilities):
• Design and implement overall content plan and strategy for South Bay Lakers digital platforms
• Work with the Director and Manager of New Media to develop long-term strategy for South Bay Lakers' digital media development and presence, including standards and guidelines for content based on business goals and input from stakeholders
• Stay on top of emerging social media trends and appropriately integrate new opportunities into the South Bay Lakers digital presence
• Own the day-to-day management of the South Bay Lakers social media community across Facebook, Twitter, Instagram, Snapchat, YouTube, and other emerging social platforms
• Maximize any/all media opportunities and access to team assets, events, and activities to develop great content
• Manage calendar of posts for all South Bay Lakers social accounts, balancing content and promotional posts
• Work with other New Media members to post content across all South Bay Lakers digital platforms in a timely, engaging manner
• Assist in conceptualizing, planning, shooting, and editing of video for all digital platforms, on-demand and streaming
• Assist in content creation for South Bay Lakers digital and mobile properties and updates using various CMS, free coding HTML and CSS
• Write creative, engaging copy appropriate for fast-moving social media, formatted micro-content
• Analyze and measure the effectiveness of social media content
• Work cross-functionally with other departments to develop and publish digital posts
• Work with Graphic Designer to ensure a consistent look and feel across all South Bay Lakers digital properties by promoting uniform fonts, formatting, icons, images and layout, and creating appropriate templates to assist content authors
• Assist in working with NBA's Interactive Services team on site troubleshooting, maintenance and/or enhancements
• Conduct quality assurance testing for content and features
• Take and post real-time photos at events, as necessary
• Assist with Lakers social media and other special projects, as needed
Education
(Required/Preferred): Bachelor's degree (required)
Previous experience:
• A minimum of one (1) year developing a multi-faceted digital strategy
• A portfolio of social media content that demonstrates follower engagement, creativity, excellent copy skills, and brand integrity
• Past experience with sports photography (preferred)
• Past experience managing a team in a fast-pasted environment (preferred)
Technology Capabilities:
• Expert knowledge of all social media platforms
• Familiarity with HTML/CSS and website design/development
• Familiarity with photography and videography techniques and equipment
• Adobe Creative Suite
• Audacity, Soundcloud, and/or other tools for editing audio
• Drupal/Wordpress (or other content management systems to build amazing digital experiences)
• Video editing tools/Adobe Premiere/After Effects
• Microsoft Office (including Excel, Word, Outlook, PowerPoint & Windows)
Knowledge, skills, abilities:
• A passion for basketball and professional sports, with an understanding of other sport cycles and operations
• Ability to operate at the speed of social media and 24-hr news cycle
• Detail oriented, organized, with the ability to prioritize
• Fast-paced decision making capabilities – always operating with immediacy and relevancy to give fans a real-time experience
• Demonstrated ability to present the utmost professionalism and highest ethical code
• Excellent writing skills with an eye for grammar, spelling, and thoughtful story creation
• Outstanding interpersonal skills and the ability to collaborate well with (and in some cases manage) a team
• Previous experience working with celebrities or professional sports players
Physical Demands: Up to over 14 hours of walking and standing on game days
Location: El Segundo (office M-F), plus other occasional off-site events
Travel: Up to 5% of the time (occasional road trips)
Hours: This position requires constant attention due to the continuous nature of the news cycle.Regular office hours (9am- 5:30pm M-F), plus overtime is mandatory; must be available to work evenings, weekends and holidays to complete deadlines as needed
Job Questions:
• How did you hear about this job?
• Describe your proficiency and experience with HTML/CSS. Include URL's of samples of your work.
• Please list URL's of social posts you have created on behalf of an organization or social accounts you have managed.
• Please list URL's of videos you have shot/edited.
• Please provide examples of graphics you have created.
• Please list URL's of any writing samples.
• What tone do you think South Bay Lakers should have on social media?
• What stories do you want to tell?
• You're a minor league team in a major league city, how do you break through?