Tour Marketing Manager

This is a Full Time Job

LN Concerts, Tour Marketing Manager - Comedy

THE JOB

The Comedy Tour Marketing Manager will be an integral part of the Tour Marketing team, which is responsible for supporting our artist agency and management partners in the development of comprehensive marketing campaigns for nationally booked tours. This person will provide best-in-class service and foster strong relationships with both external agency teams and internal stakeholders. They will act as a strategic partner to clients in crafting effective marketing strategies for national club and theater tours, while collaborating with subject matter experts to develop innovative, results-driven campaign plans. Bottom line: they are responsible for elevating the level of service we provide to our touring clients and delivering strategic efforts that drive ticket sales and amplify our touring artists.

WHAT THIS ROLE WILL DO
• Partner with Live Nation Comedy promoters, ticketing and external agency/artist teams to orchestrate national tour announces and comprehensive ticket sales strategies
• Collaborate with central digital team to coordinate budgets and develop media plans tailored to fan behavior and audience insights supporting national comedy tours
• Coordinate with CRM teams to develop and implement email marketing strategies
• Lead communication with internal regional marketing teams to coordinate localized assets, strategies, and other promotional opportunities tailored to each market of the tour
• Gather necessary approvals from agency/artist teams and ensure internal teams are updated and aligned on revisions/approvals
• Allocate, monitor and adjust advertising budgets as needed
• Closely monitor ticket sales and manage ongoing efforts and team communication to drive sales and adapt/respond to changes and updates in a timely manner as needed
• Coordinate street teams and grass roots marketing efforts with regional marketing contacts as needed
• Work closely with internal team to create and implement ticketing offers and programs
• Coordinate pre-show/day of show press with independent publicists and managers for Live Nation concerts

WHAT THIS PERSON WILL BRING
• Proven track record of outstanding client relationships
• Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
• Strong written and oral communication skills
• 5+ years marketing experience in live entertainment or industry related field
• Exceptional written and verbal communication skills to professionally present marketing concepts and strategies to artist management.
• Work well in a team environment
• Ability to prioritize and meet deadlines
• Excellent organizational skills and attention to detail
• Ability to adapt, communicate and manage in a fast-paced environment
• Strong time management skills and attention to detail
• Creativity skills and problem-solving aptitude
• Highly organized
• Proactive work ethic
• Passionate about comedy and live experiences
• Ability to recognize and define problems, collect information, establish facts, and implement innovative solutions.
• Strong Microsoft Office Suite, G-Suite skills
• Ability to learn and efficiently use project management software/tools
• Experience with digital asset management systems and workflows
• High school diploma required; bachelor's degree preferred

BENEFITS & PERKS

Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue al

[more...]