
Tour Marketing Manager
Artist Nation
Nashville, TNThis was removed by the employer on 8/24/2023 5:35:00 PM PST
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This is a Full Time Job
Job Description:
Artist management firm seeking a detail-oriented marketer to assist with the planning, marketing, promotion, and monitoring of tours. The position sits within an internal, cross-functional marketing team that works across an extensive client roster of artists to provide expertise and services such as A&R administration, physical/digital distribution, event management (experiential and activation), content (creation, production, and programming), graphic design, social media, direct to consumer campaigns, e-commerce, merchandising, business development (licensing, promotional & sponsorship), tour marketing and VIP ticketing.
This position reports directly to the Director of Tour Marketing
WHAT THIS ROLE WILL DO
• Coordinate tour announce, pre-sale and on-sale rollouts with agents, venues, and promoters in local marketers
• Collaborate with internal creative team and/or outside agencies to develop approved assets to market shows - ad mats, radio and TV spots, animations, videos, liners
• Liaise with internal digital team to deploy messaging to drive awareness to core Review promoter-based marketing drivers, media plans and announce press releases
• QA tour marketing assets, venue website, socials, and ticketing links for accuracy
• Analyze ticketing setup – scaling, comps/holds, VIP, seat map
• Manage third-party promotional partners (radio, sponsors, tour press and other local marketing opps
• Monitor ticket and VIP counts, back-end marketing plans and ad budgets
WHAT THIS PERSON WILL BRING
• Bachelor's Degree
• Minimum of 2 years of marketing experience within live entertainment - booking agency, venue marketing and/or event promoter
• Proven capacity to coordinate multiple campaigns simultaneously within a demanding, fast-paced and multi-dynamic work environment
• Understanding of advertising, ticketing + VIP, social media platforms and best practices in direct marketing live events
• Experience coordinating press and promotional partners (radio, pre-sale partners, sponsors…)
• Aptitude to think creatively, three-dimensionally and tie different promotional elements of a marketing campaign together
• Demonstrated ability to work independently on multiple priorities and identify new business opportunities in a fast-paced environment
• Analytical in their approach to disseminating data and budgets
• Superior attention to detail, time management and organizational skills
• A keen eye in proofing creative elements and copy, critical to marketing plans set to tight deadlines
• Excellent verbal and written communications and interpersonal skills in dealing with managers, agents, promoters, marketers and other members of Vector's internal marketing team
• Self-motivated and process-oriented, but capable of problem-solving
• Tech savvy command of business software (Microsoft Office suite, Adobe, Monday…) and cloud-based software (Google Docs/Drive, Dropbox, Box, Zoom…)
• Discretion in handling confidential data and dealing with high-level artists and industry executives
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• WEALTH: 401(k) program with company match, Stock Program
• FAMILY: New parent programs & support including caregiver leave and childcare cash, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network
Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or