
Senior Brand Manager, Media & Sponsorship
LiveNation
New York, NYThis is a Full Time Job
THE JOB
The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you're ready to do the best work of your life, we should talk.
Senior Brand Managers lead day-to-day relationships and activities of Live Nation's strategic marketing partnerships with our top corporate brands. This role will have an emphasis on festivals and social content and may work across multiple categories. You will be directly involved in maximizing the value of the client relationship and performance of client's entertainment marketing programs with a focus on:
• Client Relationship Service
• Program Activation & Performance
• Project Management
• Financial Performance, Budget Planning & Reporting
• Innovation & Growth
WHAT THIS ROLE WILL DO
• Lead and support the planning, execution, and on-site delivery of custom events, artist experiences, hospitality programs, and festival activations in partnership with venue staff, production leads, and agency partners.
• Manage the full lifecycle of sponsorship programs from planning and execution through measurement and recap, ensuring all deliverables meet contractual, creative, and performance expectations.
• Own meeting agendas, recap notes, and next-step alignment to ensure every discussion drives progress, while executing and optimizing internal processes.
• Translate data insights into clear, compelling narratives that highlight measurable results, and demonstrate impact, uncover growth opportunities, and drive future business while articulating Live Nation's value proposition.
• Oversee financial management for assigned accounts by forecasting confidently, tracking actuals, processing invoices, and running budget scenarios to ensure fiscal discipline.
• Develop and grow relationships with cross-functional teams across Digital and social media, Talent, Content Production, Legal, Finance, and Research to deliver insight-driven programs that meet client objectives.
• Stay deeply informed on clients' industries, competitors, and market dynamics-as well as the evolving live music and entertainment landscape-to identify opportunities that enhance sponsorship strategy and strengthen business impact.
• Additional responsibilities as requested from Manager and/or Senior Management as requested
WHAT THIS PERSON WILL BRING
• 4-6 years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies
• Record of success building, selling, and/or delivering innovative marketing programs with measurable results
• Experience with marketing programs that blend physical and digital components preferred
• Work with recognizable global brands preferred
• Knowledge of consumer and market research with ability to implement into decision-making and management
• Demonstrated ability to leverage AI-powered tools to improve efficiency and effectiveness.
• Ability to travel 30% of time or more, often nights and weekends
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
The expected compensation for this position is: $70,000-$80,000
** Pay is based on a number of factors including market location, qualifications, skills, and experience.
Salary/Benefits
$70,000.00
- 80,000.00
per year