
Programmatic Digital Media Specialist
LiveNation
Beverly Hills, CAThis is a Full Time Job
THE ROLE
The Programmatic Digital Media team is seeking a data-orientated problem solver with a genuine interest in the media landscape while supporting the Live Nation or Ticketmaster divisions. The Specialist thrives in a fast-paced environment and works well amongst a team while managing assigned tasks independently. Self-sufficiency and effective time management are key to the success of both the individual and the team. In addition, AMs should seek out guidance, advice, and feedback often and willingly, in order to produce the best results and accelerate learning curves.
Our Programmatic Specialists are curious, developing creative solutions to problems and escalating issues that need to be resolved quickly. Reporting to the Manager, the Specialist works hand in hand with their direct supervisor to ensure either internal or client campaigns are executed flawlessly, while meeting or beating campaign KPIs. Responsibilities will include trafficking, pacing and optimization of real-time campaigns. Under direct supervision, Specialists are coached on how to build campaigns from scratch, maintain and improve performance, capture logs of revisions, and recap performance. Success in this position requires attention to detail, a solution-oriented mindset, quick problem solving capabilities and effective communication.
WHAT THIS ROLE WILL DO
• Own trafficking of assets for campaign launches by QA'ing creative, understanding creative timelines and develop tracking/pixel tags as needed
• Create campaigns in DSPs (primarily DV360 or TTD) that adhere to provided campaign parameters
• Continually run reports and proactively find opportunities to optimize campaigns by diving into analytics and trends
• Support channel test and learn agenda by creatively developing test ideas based on observations
• Assist in the development of campaign summaries
• Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact on campaign strategy and performance
• Build relationships and work effectively alongside coworkers and publishers to ensure campaign success
• Conduct competitive research
WHAT THIS PERSON WILL BRING
• Bachelor's degree or equivalent experience
• 1+ years' experience running programmatic campaigns preferred (internship experience a plus, if candidate doesn't have salaried experience)
• Analytical mind with experience diving into large datasets
• Can manage multiple tasks/campaigns simultaneously with ability to prioritize
• Proactive in catching issues and troubleshooting solutions before they escalate
• Fiercely organized and detail oriented
• Strong knowledge of Excel pivot tables, lookups, and graphs (SQL experience a plus)
• Proven ability to thrive in highly collaborative work environments
• Passion and knowledge of the media space including marketplace trends
• Campaign manager or equivalent trafficking experience a plus
• Experience with direct response campaigns a plus
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to
Salary/Benefits
$54,000.00 - 69,000.00 per year