Product Manager, Personalization & Audience Platform

This is a Full Time Job

Product Manager - Personalization & Audience Platform

WHO ARE WE?

THE ROLE

As Product Manager, Personalization & Audience Platform, you will own the evolution of our composable Customer Data Platform, which powers audience creation and activation across Live Nation and

Ticketmaster. Your mission is to enable marketers to deliver highly targeted, data-driven campaigns at a global scale - by improving data accessibility, expanding activation channels, and driving adoption of CDP capabilities across teams. You'll work at the intersection of data, marketing, and product, translating complex data systems into intuitive, high-impact marketing capabilities.

WHAT THIS ROLE WILL DO
• Own the vision and roadmap for Live Nation's CDP, driving scalable, data-driven audience activation across global marketing teams.
• Serve as the subject-matter expert and admin for the CDP, enabling marketers to create and activate effective audiences while driving adoption through improved processes, tooling, and documentation.
• Partner cross-functionally with marketing, product, engineering, and vendors to define product requirements, user stories, and workflows; translate business needs into prioritized enhancements that improve audience targeting and campaign execution.
• Leverage a strong understanding of data systems to unlock new audience capabilities, partnering with data teams to ensure high-quality, reliable data flows from Databricks into the CDP and downstream platforms.
• Expand activation capabilities by launching and scaling new channels and use cases (e.g., paid media), enabling marketers to reach audiences across a growing ecosystem of platforms.
• Define and track key success metrics (e.g., adoption, activation volume, campaign lift) to measure CDP performance, inform prioritization, and drive continuous improvement in audience activation and business impact.

WHAT THIS PERSON WILL BRING - REQUIRED
• 2+ years of product management, analytics, or marketing technology experience
• Experience with CDPs (Hightouch, Lytics, Rudderstack, etc.) required
• Strong SQL and experience working with large datasets
• Experience translating business needs into technical requirements
• Proven ability to drive cross-functional initiatives
• Ability to translate complex data systems into simple, actionable marketing capabilities
• Strong stakeholder influence across technical and non-technical teams
• Willingness to roll up sleeves and work hands-on with tools and data
• Bias toward action in ambiguous, fast-moving environments
• Ability to develop creative solutions to complex, non-linear problems
• Passion for leveraging data to drive customer engagement and business impact
• Ability to translate complex data systems into simple, actionable marketing capabilities
• Strong stakeholder influence across technical and non-technical teams
• Willingness to roll up sleeves and work hands-on with tools and data
• Bias toward action in ambiguous, fast-moving environments
• Ability to develop creative solutions to complex, non-linear problems
• Passion for leveraging data to drive customer engagement and business impact

Preferred:
• Familiarity with Databricks or modern data stacks

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in

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