Marketing Manager - Tours and Festivals

This is a Full Time Job

THE JOB

As a Tour Marketer at Live Nation Urban, you'll be responsible for preparing and executing comprehensive marketing campaigns for festivals and tours, driving brand awareness in collaboration with venues and regional marketers. The position also involves crafting press releases, supporting sponsorship fulfillment, and liaising with publicists and media for pre-show visibility-all while maintaining detailed oversight of campaign budgets and cultivating new marketing partnerships.

WHAT THIS ROLE WILL DO
• Prepare and execute unique, comprehensive marketing and promotional campaigns for Live Nation Urban festivals and tours
• Work with the venues and regional marketers to create brand awareness and marketing opportunities
• Create, monitor and adjust advertising budgets as needed
• Work with other team members to coordinate effective promotions and take advantage of related promotional inventory
• Comfortably and intelligently buy media including, but not limited to, radio, TV, print, outdoor and online
• Coordinate with other team members to create, develop, and implement new online marketing strategies including the distribution of targeted e-cards and weekly newsletters to the Live Nation database
• Work closely with the Vice President of Marketing in cross-promoting relevant events
• Coordinate street team and grass roots marketing efforts with local market contacts
• Craft, distribute and track press releases to media outlets
• Work closely with the team to create and implement ticketing promotions and programs
• Assist in the development and fulfillment of sponsorship programs
• Coordinate pre-show/day of show press with independent publicists and managers for Live Nation concerts
• Keep track of budget throughout the duration of marketing campaign and sales cycle
• Set up calls with new potential marketing partners

WHAT THIS PERSON WILL BRING
• 4-5 years experience in entertainment industry marketing, show marketing is a plus
• Strong computer skills
• Excellent communication skills, including verbal and written
• Excellent organizational skills and attention to detail
• Ability to trouble shoot and problem solve independently
• Ability to work in a team situation
• Bachelor's degree or higher in a related field

BENEFITS & PERKS

Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:
$74,000.00 USD - $93,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.