Marketing Data Analyst

This is a Full Time Job

Data Analyst - Marketing Measurement

THE TEAM

The Marketing Measurement team is a data team at heart. We provide data to various stakeholders to enable marketing efforts at scale across our business. This includes facilitating marketing reporting via data pulled from API, providing data to use for audience building and campaign creation, and implementing server to server feeds to improve campaign optimization and increase signa l for media platform including Meta, Google Ads, Trade Desk, etc.

THE ROLE

The Marketing Measurement team is a data team at heart. We provide data to various stakeholders to enable marketing efforts at scale across our business. This includes facilitating marketing reporting via data pulled from API, providing data to use for audience building and campaign creation, and implementing server to server feeds to improve campaign optimization and i ncreas e signal.

We are looking for an individual with a passion for working with Marketing Data & Technology to join our team . Your goal will be to leverage Live Nation's wide array of data assets a long with disparate data from third party marketing APIs to improve data products for the enterprise and drive success of marketing efforts.

The ideal candidate knows how to work in a product-driven team to deliver value to stakeholders, is experienced in structured data warehouses, a nd has a solid understanding of Media Measurement. Strategic efforts will emphasize optimization of data delivery practices and ongoing implementation of Data Governance principles. This role requires a keen eye for data accuracy and integrity, ensuring that all marketing data is reliable and trustworthy. Independent contributions will be made in the form of supporting consumer questions, assisting with product delivery tasks, comparing data from disparate sources, and delivering ad-hoc analyses.

We're seeking those who are motivated to work in a fast-paced environment where precision matters, accuracy is key, curiosity fuels innovation, and collaboration drives results. If you hold yourself to a high standard, are passionate about data-driven decision making and love working collaboratively – with no ego – for the betterment of a team, please apply today!

????? WHAT THIS ROLE WILL DO
• Product Management Support: Participate in the product delivery lifecycle for data products through requirements gathering, ad-hoc validation, and advocating for the best data consumer experience.
• Data Reliability: Support the operational outputs of ETL pipeline s , ensuring that the m arketing d ata entering the database is reliable and trustworthy for downstream analysis and decision-making .
• Data Quality: Champion data integrity of the ETL process for completeness and accuracy . C onduct regular data audits, implement monitoring processes , and manage the full lifecycle of issues from discovery to resolution.
• Communication & Documentation: Collaborate with product development and technical teams to deliver user-friendly guides, training materials, and documentation for the product suite.
• Stakeholder Support: Triage the Measurement Intake queue and aid our stakeholders in troubleshooting data discrepancies within team SLAs and provide regular reporting on volume of requests and trends.

WHAT THIS PERSON WILL BRING - TECHNICAL SKILLS
• Comprehensive experience working with data pipelines and ETL processes from ingestion through monitoring.
• Advanced command of SQL and related analytics toolkits . Strong preference for Databricks experience with Notebooks or similar products .
• Strong analytical and problem-solving skills to identify trends, patterns, and opportunities supported with data.
• Highly capable in the independent retrieval, assembly, and manipulation of data sets spanning multiple, disparate sources and technologies.
• WHAT THIS PERSON WILL BRING - WORK EXPERIENCE & EDUCATION
• 3 + years of relevant, progressive experience . Bachelor's Degree (preferably in STEM or Business) is a plus but not required . ?Familiarity with SCRUM or Agile methodology as it relates to Project Delivery or Product Management.
• Firsthand access and use of ad performance data (cost/click or conversion) from media platforms such as; Facebook, Google DoubleClick, AdWords, Snapchat, YouTube, Trade Desk, Twitter/X, Spotify, Google Search, DV360, etc.
• Usage of Issue tracking with JIRA or similar tools such as Basecamp, Asana, or Wrike.
• Creation of project related assets around completed work such as documentation, diagrams, and high-level summaries.
• Experience in the ticketing and/or live event industry a plus.

WHAT THIS PERSON WILL BRING - BEHAVIORAL COMPETENCIES ?
• Strong technical communication skills to effectively convey insights and recommendations to stakeholders at all levels
• Proficient in authoring documentation and written communication
• Strong sense of organization to see objectives to completion; experience in influencing team and cross-functional partners through data-driven proposals and presentations.
• Capable of managing multiple projects simultaneously and handling shifting priorities.
• Team-oriented and collaborative while also able to work independently.
• Flexible with working arrangements that blend in-person and remote collaboration across multiple geographic locations.
• Meticulous about quality and detail-oriented view of delivered work products
• Creative thinker with an ability to learn new things, assess problems, and identify proactive solutions quickly.
• Comfortable leading change and getting things done.
• Patient and diligent troubleshooting skills, unwilling to let go of a problem until it is solved.

??BENEFITS & PERKS

Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military a

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