Integrated Marketing Manager

This is a Full Time Job

Location: East Coast Preferred

Division: Ticketmaster North America

Line Manager: Senior Director Brand & Integrated Marketing

Contract Terms: Regular/Permanent

THE TEAM

THE JOB

Ticketmaster is looking for a strategic, results-oriented Integrated Marketing Manager to join our Brand & Integrated Marketing team. In this role, you'll support the development of integrated marketing campaigns across our key lines of business in North America (Sports, Music, Arts and more). You will leverage your marketing experience to help design full-funnel marketing campaigns to generate growth and support with fan journey optimizations. You will play a key role in shaping the brand narrative for Ticketmaster and ensure impactful fan-facing communication with a consistent tone of voice for the brand.

You are excited about the chance to be part of a growing and evolving organization and have strong experience in integrated & performance marketing. You're a natural collaborator, and enjoy working with a variety of teams, to gather information and work towards common goals. Additionally, you excel at distilling key insights from data and communicating the story succinctly. Stakeholder management is a strength, and you're great at having a balanced, while still pragmatic approach that will challenge the status quo.

As a marketing manager, you'll have the opportunity to build marketing strategies and campaigns based on category insights, channel performance, and analytics. You will be working with our commercial strategy and business teams on defining projects with specific KPIs, building campaigns, tracking our progress to those and reporting out on results.

WHAT YOU WILL BE DOING
• Be highly focused on campaign planning and organization (including tools, documents, developing processes), building measurement plans and reporting
• Support the development of strategic and integrated category marketing plans using owned, paid and earned media channels that drive revenue growth and new customer acquisition
• Leverage performance insights to inform strategies for future campaigns
• Collaborate with partners to distill and develop research and insights work to inform marketing strategy and communication
• Work cross-functionally to help connect the dots across Commercial Strategy, Business Teams, Paid Media, Owned channels, Partnership Marketing and Creative teams
• Collaboration with in-house Media Strategy & Planning on channel strategy and asset optimization
• Provide competitive and industry insights to inform planning

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
• 5+ years of experience in integrated marketing and / or performance marketing
• Bachelor's degree in Marketing or a related field
• Comfort with analyzing large data sets, interpreting primary and secondary consumer research; and distilling data insights to make strategic recommendations
• Strong technical skills and competence in Google Drive, Microsoft Products with the ability to build new tools for managing work effectively
• Understanding and experience with creation of integrated campaigns across all marketing channels
• Knowledge of and passion for sports, music and the arts, marketing trends, tech and digital/social media - sports experience is a strongly preferred skill set
• The ability to effectively communicate with all employee levels

YOU (BEHAVIORAL SKILLS)

The ideal candidate is a high-energy, strategic, and motivated individual, possessing a strong sense of urgency with a track record of success.
• Ability to work effectively as part of a team
• Excellent communications skills; capability to be succinct at the highest level
• Good time management skills with an ability to plan and prioritize competing work demands
• Can assess priorities and be flexible to shift efforts as needed
• A highly motivated individual who takes pride in delivering work to the highest standard of excellence
• Ability to take the lead on any project and the resourcefulness to find the answers you need to get the job done
• Knack for building rapport and maintaining ongoing relationships with a wide variety of people inside and outside your sphere of influence
• Capacity for seeing and implementing new and innovative approaches to the traditional way of handling or thinking about a problem