Director of Tour Marketing

This is a Full Time Job

THE JOB

The Director, Tour Marketing is a critical part of the Tour Marketing team, as a strategic marketing leader and core member of the department, partnering with Tour Promoters, to develop & execute an innovative marketing strategy. This person will provide best-in-class service and foster strong relationships with both our internal teams and external partners. They will act as a strategic partner in developing marketing plans, working internally with cross-functional teams – including partnering with creative strategy to lead creation of artist pitches. They will also lead marketing for special projects – developing overall marketing strategy in coordination with external partners & regional marketing team. Bottom line, they are responsible for elevating the level of service we provide to our artist clients and partners.

WHAT THIS ROLE WILL DO
• Develop and execute marketing plans in conjunction with artist & project teams
• Manage on-sale timelines in partnership with the ticketing lead
• Cultivate & maintain relationships with external partners to provide excellent client services
• Analyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategy
• Manage marketing budgets to achieve business objectives
• Collaborate with multiple teams to successfully execute strategic integrated marketing campaigns
• Execute national promotions and oversee local promotions, both in support of individual shows and tours
• Partner with the PR team to develop & execute media events and PR opportunities to support tours
• Oversee the planning of digital media campaigns across multiple platforms
• Oversee social media campaigns and promotions to drive ticket sales, awareness, and fan engagement
• Oversee the production of marketing assets, including audio & video spots, key art, social content, etc.
• Effectively utilize internal marketing tools & resources, following best practices
• Manage one or more employees at the coordinator level within the tour marketing department

WHAT THIS PERSON WILL BRING
• 5-7+ years marketing experience in live entertainment or related field (international experience a plus)
• Proven track record of outstanding client relationships and a deep understanding of the live entertainment business
• Exceptional written/verbal communication skills with the ability to present pitches and strategies to artist teams
• Strong organizational skills with the ability to prioritize multiple projects and meet deadlines in fast-paced environments
• Creative problem-solver with proactive work ethic and passion for live experiences
• Proficient in Microsoft Office, G-Suite, Box, and project management tools (Asana a plus)
• Experience with digital asset management systems, marketing budgets, and campaign planning
• Bachelor's degree required

Global, Multicultural & Genre-Spanning Experience
• Strong passion for and working knowledge of global music cultures, including Asian pop/rock genres (K-POP, J-POP, C-Pop) as well as Latin music, with an understanding of how fan behavior, platforms, and marketing approaches differ by region and genre.
• Cultural fluency and curiosity around international artists, fan ecosystems, and market dynamics, with the ability to translate insights into scalable global tour marketing strategies.
• Experience working across multiple international markets and genres simultaneously
• Comfortable operating in a global-facing role, partnering closely with international promoters, artist management, and regional marketing teams across Asia, Latin America, North America, Europe, Australia, and beyond.
• Willingness and ability to maintain a flexible work schedule as necessary, including early mornings and late evenings, to collaborate effectively across multiple time zones.
• Fluency in Korean and/or Spanish is a plus.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.