Director of Product Management, Fan Engagement

This is a Full Time Job

Director of Product Management - Fan Engagement

THE TEAM
The fan experience is constantly evolving. People don't go to concerts just to hear their favorite artists play their favorite songs. They go to fully immerse themselves in a truly unique ''moment in time'' experience; one that will never be repeated again. At Live Nation, we are charged with helping create that experience, making it memorable to each and every fan in its own unique way. We do this, first and foremost, by making every effort to understand our fans. Because once we understand our fans, we can personalize their experiences. As the Fan Engagement team, it is our mission to enable our CRM marketing teams across Live Nation to improve the fan journey by continuously enhancing our CRM MarTech stack.

THE ROLE

Across the Live Nation and Ticketmaster ecosystems our fans are coming to expect a better, more personalized experience. Reporting to the VP of Fan Engagement, we are seeking a strong Director of Product Management who can thrive in a fast-paced environment focused on helping us to grow our CRM marketing capabilities.

The Director will manage a full-stack team responsible for improving tools and technology to extend capabilities related to audience targeting, email templates & journeys, app push, web push and more. We are seeking candidates who are proactive self-starters and have a proven track record of leading cross-functional product initiatives with deep understanding of CRM and marketing technologies. The ideal candidate will be an accomplished professional who possesses the passion, experience, skills and abilities to support our ever-increasing marketing reach.

WHAT THIS ROLE WILL DO
• Manage a team of dynamic individual contributors. Leading this swift, multi-function team, you'll implement product enhancements from inception to production
• Work with Live Nation teams (CRM, Sales, Technology, Product) to execute the strategy, vision and prioritization of products and features to support Fan Engagement goals
• Provide product strategy insight to leverage email, app push & inbox messages as well as Journeys in Salesforce Marketing Cloud (SFMC) and other MarTech platforms
• Work cross functionally to refine product requirements, user stories, specifications, and workflow diagrams
• Chase down anyone and everyone who can help get a problem solved
• Plan/manage product roll-out and assist with the day-to-day operational support post roll-out
• Socialize products and features, gain consensus and stakeholder buy-in, and demo product prototypes

WHAT THIS PERSON WILL BRING
• 4+ years product management experience in the field of marketing, or a technical marketing background
• Experience managing people, managing multiple functions especially welcomed
• Proficient in requirements definition, authoring epics, user stories and acceptance criteria within the Agile/Scrum methodology
• Proven problem-solver with the ability to develop novel and scalable solutions to hard problems
• Experience with Salesforce Marketing Cloud, Databricks and a Customer Data Platform preferred
• Deep understanding of audience segmentation and activation technologies
• Above-average analytical skills
• Understanding of or experience in the ticketing and/or live event industry a plus
• Having led Product in a start-up environment is great, but not required
• Strong communication and presentation skills with technical, non-technical and executive audiences
• Ability to maintain a broad and big-picture view, and weigh varied/multiple factors when making product decisions
• Passion for working with data and data integration with a deep understanding of how data can be used to drive action through marketing
• Demonstrated ability to think not only tactically, but strategically and operationally. Must be able to assess the information that you have from multiple viewpoints and provide solutions that address the problem or opportunity
• Detail oriented with strong time management and organizational skills
• Excellent problem solving and critical thinking skills driven by intellectual curiosity
• Capable of managing multiple projects simultaneously and handling shifting priorities
• Flexible and responsive to changing situations and capable of reacting quickly to changes in a fluid environment. Comfortable with ambiguity and deadline pressure
• Self-motivated and focused on achieving results
• Passion for working with data and data integration with deep understanding of how data can be used to drive action through marketing
• Team-oriented, collaborative worker while still being able to work independently

BENEFITS & PERKS

Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation is an equal opportunity employer. It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consiste

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