Digital Media Strategy Manager

This is a Full Time Job

THE ROLE

The Digital Media Strategy & Planning Manager I will lead the planning, execution, and optimization of paid digital media campaigns for live entertainment events, covering sports, concerts, and theatre. This role is responsible for translating business goals into effective data-driven media strategies, managing external partners and internal stakeholders, and maintaining a deep understanding of digital media platforms to champion success in growing ticket sales.

WHAT THIS ROLE WILL DO

Media Strategy, Planning & Execution
• Develop and presents full-funnel, data-driven media strategies aligned with event goals and audience insights
• Oversee campaign execution across platforms, ensuring delivery, pacing, and performance are aligned to KPIs
• Lead reporting strategy and works closely with analytics teams to generate insights and recommendations
• Evaluate media performance, implements optimizations, and informs broader strategic direction
• Communicate media performance and strategic recommendations clearly and persuasively

Cross-Functional Collaboration
• Work cross-functionally with Marketing, Analytics, and Media Channel teams to ensure alignment on strategy and execution
• Partner with stakeholders to create cohesive campaigns across paid, earned, and owned channels
• Actively contribute to strategic planning sessions and provides thought leadership

Industry & Business Insight
• Tracks platform changes and industry trends to proactively surface innovations
• Understands business priorities across clients, categories, and lifecycles to apply that knowledge to media planning
• Provides competitive insights and thought leadership to internal stakeholders and clients

WHAT THIS PERSON WILL BRING
• Bachelor's degree in Marketing, Advertising, Business, or related field
• 4+ years of experience in digital paid media
• Moderate to deep experience with at least on major media platform or tool, such as:
• Ad Serving: Campaign Manager 360
• Search: Google Ads
• Social: Meta Business Manager
• Programmatic: theTradeDesk or Digital Video 360
• Project Management: Asana
• Proven ability to manage campaigns end-to-end across multiple digital platforms
• Strong Excel and data analysis skills
• Excellent communication, presentation, and client management abilities

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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