Digital Media Strategist

This is a Full Time Job

THE ROLE

The Digital Media Strategy & Planning Specialist supports the development and execution of digital media campaigns on the Digital Marketing team. Key responsibilities include helping build multi-channel media plans, supporting campaign setup and QA, and coordinating with internal teams and channel partners in a fast-paced, results-oriented environment. This role supports individual Live Nation tour(s), a Ticketmaster category or TMS client(s). The ideal candidate is detail-oriented, curious about data, and eager to grow into media strategy.

THE ROLE

Media Planning & Execution
• Assist in developing data-driven, multi-channel digital media plans (Direct, Paid Search, Social and Programmatic) using internal tools and performance data
• Support campaign setup and trafficking, including creative delivery, tag management and vendor coordination
• QA campaign launches to ensure accuracy and consistent execution across platforms
• Partner with media buyers to support campaign actualization, invoicing and reporting
• Upload third-party performance reports and support non-core reporting tasks

Project Management
• Maintain up-to-date campaign task tracking in Asana
• Coordinate and track key deadlines, live dates and creative delivery timelines
• Provide timely updates and assets to internal buying teams

Performance & Industry Knowledge
• Understand top-line media performance metrics and suggest optimizations
• Stay informed on media trends and platform developments relevant to our business

AI-Assisted Work & Critical Thinking
• Check AI and dashboard insights against platform data and tour context
• Explain in your own words what a metric means and why it moved
• Flag when AI output is missing context (e.g., on-sale timing, market nuance)

WHAT THIS PERSON WILL BRING
• Bachelor's degree in Marketing, Business, or related subject
• 2+ years of experience in digital paid media (offline media a plus)
• Experience with at least one major media platform or tool, such as:
• Ad Serving: Campaign Manager 360 (CM360)
• Search: Google Ads, SA360
• Social: Meta Business Manager, TikTok, Snapchat, Pinterest, X
• Programmatic: The Trade Desk, DV360
• Project Management: Asana
• Foundational knowledge of media math and the digital media landscape
• Proficiency in Microsoft Excel, including formulas, pivot tables and lookups
• Strong accuracy and attention to detail
• Comfort using AI tools and dashboards, with the judgment to check outputs before sharing
• Ability to thrive in a fast-paced, high-volume environment
• Excellent verbal and written communication skills, including across teams
• Agency experience a plus
• A passion for digital, with an active interest in online advertising and industry trends

BENEFITS & PERKS

Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.