Brand Manager, Media & Sponsorship

This is a Full Time Job

THE BRAND MANAGEMENT TEAM

This is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within Live Nation's Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic-minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work, this is not the job or team for you. If you're ready to do the best work of your life, we should talk.

THE JOB

The Brand Manager will lead the day-to-day relationship management and execution of Live Nation's strategic marketing partnerships with leading corporate brands. This role will support partnership programs across festivals, venues, on-site experiential activations, media and promotions, social marketing, and insights, while helping maximize client value and program performance across multiple brand categories.

Key areas of focus include:
• Client relationship management and service
• Program activation, execution, performance tracking, and strategic analysis
• Development and delivery of collaborative client presentations
• Financial performance, budget planning, and reporting
• Team management and development
• Innovation, growth, and partnership expansion

WHAT THIS ROLE WILL DO
• Represents Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration and professionalism
• Provides professional, responsive service to and communication with clients that ultimately exceeds expectations and builds trust between the client and Live Nation
• Supports the successful delivery of contractual assets including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals
• Coordinates client status calls/meetings including the preparation of agendas, distributing pre-read materials, stewarding discussions, and delivering post call notes that supports the progression and delivery of client programs
• Supports the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs
• Ensure accurate, on-time financial reporting for sponsorship programs by processing invoices, reconciling expenses to budget, managing client billing, and maintaining Salesforce profitability plans
• Gathers, analyzes, and packages key metrics, learnings and growth opportunities into program recaps that demonstrate delivery of objectives and return-on-investment
• Explores and applies cutting-edge marketing trends, emerging technologies, and industry best practices to strategically enhance sponsorship programs and foster team-wide learning and development
• Supports department wide development initiatives that improve overall team efficiency and effectiveness
• Develops and grows relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients
• Continuously strengthens day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs

WHAT THIS PERSON WILL BRING
• 2-5 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies
• Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines
• Excellent communication skills – written, verbal, presentation and visual storytelling
• A proactive, collaborative, and organized working style
• Excellent interpersonal skills for building relationships internally and externally
• Work with recognizable global brands preferred
• Experience with marketing programs across physical and digital components preferred
• Solutions-driven with proven ability to think through and solve complex issues
• Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications
• Proficiency in enterprise technology platforms including AI, Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications
• Strong passion for branding, marketing, and the music industry including knowledge of relevant artists and industry trends
• Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice