
Associate Manager, Digital Media
LiveNation
Beverly Hills, CAThis was removed by the employer on 9/18/2023 5:03:00 PM PST
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This is a Full Time Job
We are seeking a Digital Media Manager to be part of Live Nation Entertainment's Digital Media Strategy Team, which is responsible for ushering in the next evolution of event marketing via innovative digital marketing campaigns. This role will help coordinate the strategy, development, and execution of digital campaigns for Ticketmaster. This role will work closely with multiple stakeholders including channel partners, category managers, and external partners. This role will report directly to the Sr Manager, Strategy and Planning.
WHAT THIS ROLE WILL DO
• Support in the execution of integrated digital campaigns across all Paid channels, including but not limited to Search, Social and Programmatic
• Project manage and coordinate digital campaigns across multiple sports and music categories including NFL, NBA, NHL, Concerts, and Theater, among others
• Collect and analyze campaign data to identify trends and actionable insights to drive digital media investment decisions
• Research and analyze market trends and fan insight data to inform campaign strategy
• Responsible for managing the trafficking, processing, delivery, and reporting for digital ad campaigns
• Collaborate and build relationships with cross-functional partners including design, brand, marketing, product, analytics, and finance
• Be a team player - work with team members to achieve weekly and monthly targets on an ongoing basis
WHAT THIS PERSON WILL BRING
• 1-2 years of digital marketing experience preferred
• Familiar with digital marketing environment, media platforms (Google Search, Facebook, Programmatic)
• Comfortable working with both qualitative and quantitative KPIs
• Exposure to data and web analytics tools (Google Analytics, Facebook Attribution)
• Experience with collaborating and coordinating with internal and external teams
• Proficient with Excel and PowerPoint, or equivalent
• Excellent verbal and written communication skills
• Self-starter, takes initiatives, with the ability to juggle multiple projects and priorities
• Eager to learn and passionate about digital landscape
• Bachelor's degree in marketing, business, economics, or related field
• Affinity for the music and live entertainment industry
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The expected compensation for this position in California is:
$64,480.00 USD - $65,000.00 USD
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Live Nation takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee's salary history will not be used in compensation decisions.