Sr. Director, Digital Marketing

This is a Full Time Job

Sr. Director, Digital Marketing Job Details | Lionsgate

Summary of Position

Lionsgate has an immediate opening for a Sr. Director, Digital Marketing. This role is responsible for developing and executing strategic digital marketing initiatives to promote movies across various online channels. The Sr. Director, Digital Marketing will collaborate with cross-functional teams, manage a range of digital marketing budgets, and leverage expertise to drive audience engagement, expand brand awareness, and maximize revenue opportunities.

Responsibilities

• Lead and mentor a high-performing digital marketing team, fostering an environment that encourages innovation, collaboration, and positivity.
• Work with team to develop and implement digital marketing campaign strategies throughout the multiple stages of a film’s lifecycle, ensuring strategies remain aligned with the studio’s overall marketing and business objectives.
• Oversee all digital tactics and activations, including social content, talent integrations, media creative and strategic partnerships.
• Effectively foster cross-functional collaboration to ensure digital extensions are fully integrated into the overall marketing campaign.
• Monitor and optimize campaigns and creative across all platforms, tracking performance metrics and using data-driven insights to ensure maximum effectiveness and efficiency.

Qualifications and Skills
• Experience and confidence presenting and communicating to filmmakers, talent, and studio executives.
• Deep understanding of the digital landscape including creative, social media, digital partners, influencers and emerging technology
• Proven experience working a collaborative and fast-paced environment in the entertainment industry
• Minimum 6 years marketing experience, 4 years digital marketing experience
• Bachelor’s Degree in relevant field

Nice to Haves
• Studio Experience
• Streamer Experience

Business Unit Overview

Motion Picture Group

Lionsgate’s motion picture business is a consistent box office market share leader with films that have grossed more than $10 billion worldwide over the past six years. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is built to enhance consumer enjoyment of the theatrical experience but also has the flexibility to utilize a broad range of alternative release strategies as the opportunities to monetize films continue to expand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monster’s Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 Academy Award® nominations and 32 Oscar® wins.

In addition to its mainstream commercial releases, Lionsgate’s Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader in award-winning prestige movies, Pantelion Films, the U.S. market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.

Our Benefits
• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)

Compensation

$135,000 - $150,000