Global Paid Media Planning Manager

This is a Full Time Job

Manager, Media Planning Job Details | Lionsgate

Summary of Position

Lionsgate is seeking a highly motivated Manager to join the Global Paid Media team. This role will report into the Director of Global Paid Media & Analytics, and be responsible for developing and executing strategic, integrated media campaigns across theatrical, home entertainment, and premium video-on-demand releases. The ideal candidate is detail-oriented, analytical, and collaborative, with the ability to manage multiple campaigns simultaneously while driving innovation in paid media.

The ideal candidate is someone who is comfortable managing a high volume of campaigns, tight deadlines and a fast-paced environment. A foundation in digital advertising and traditional media is required.

Responsibilities
• Develop, plan, and execute integrated media campaigns across theatrical, home entertainment, and PVOD releases, including Digital/Social, National & Local TV (Broadcast, Cable, Hispanic, etc.), Radio, and Outdoor.
• Partner with senior team members to create data-driven media strategies, utilizing historical insights and competitive analysis.
• Review and analyze detailed media plans & schedules across all platforms (Broadcast, Cable, Local TV, National/Local Radio, Puerto Rico TV/Radio, Digital, Social), providing feedback and recommendations.
• Collaborate on media integrations and custom content executions including ideation, activation, and liasing with external partners.
• Assist in media trafficking across all platforms, ensuring accurate and timely delivery of assets.
• Align media campaign strategies with the broader theatrical marketing objectives, working cross-functionally with internal teams.
• Manage and mentor a Media Coordinator, fostering growth and professional development.
• Partner with external media agencies and vendors to ensure best-in-class campaign execution.
• Support the budgeting and invoicing process, including reconciliation and tracking spend across campaigns.
• Provide general support to the Global Paid Media team as needed, contributing to special projects and ad hoc initiatives.

Qualifications and Skills
• Bachelor’s degree required.
• Minimum of 3 years of experience in media planning/buying at an agency, studio, or related entertainment field.
• Experience managing a person or small team preferred.
• Strong analytical and mathematical abilities, with proficiency in media math calculations.
• Exceptional attention to detail, organizational skills, and ability to prioritize in a fast-paced environment.
• Excellent written, verbal, and presentation skills.
• Proficiency in Microsoft Office, with advanced Excel skills (spreadsheets, formulas, data analysis).
• Collaborative team player with the ability to build strong relationships internally and externally.
• Flexible and adaptable, with the ability to thrive under pressure and manage multiple tight deadlines.