Digital Marketing Specialist

This is a Full Time Job

Digital Marketing Specialist

JOB DESCRIPTION

The Digital Marketing Specialist will manage the day-to-day operations of the website and mobile app while supporting paid digital marketing initiatives that drive ticket sales, fan growth, and fan engagement. The role is responsible for managing website and mobile app content, executing and optimizing paid media campaigns, overseeing digital advertising inventory, and translating campaign performance into actionable insights. This position collaborates closely with internal stakeholders and external agency partners to execute marketing campaigns, manage timelines, and continually improve the organization's digital channels through data-driven recommendations.

ESSENTIAL FUNCTIONS
• Manage day-to-day operations of the website and mobile app, including content publishing, quality assurance, user experience, and timely updates supporting marketing campaigns, ticket sales initiatives, partnerships, and gameday communications.
• Execute and optimize paid digital advertising campaigns across Meta, TikTok, YouTube, and other platforms in partnership with the team's media agency, including creative coordination, audience targeting, pacing, and optimization.
• Coordinate website and mobile app enhancement projects, including marketing briefs, wireframes, digital advertising inventory, feature implementation, testing, and basic HTML/CSS updates to improve functionality and fan experience.
• Support paid media strategy and agency management by assisting with campaign planning, flighting, audience segmentation, performance reviews, and day-to-day communication with external agency partners.
• Manage mobile app engagement initiatives, including app content updates, push notifications, fan engagement campaigns, sweepstakes, contests, lead generation programs and mobile activations through platforms such as YinzCam (mobile app platform) and Tradable Bits (fan engagement & data capture platform).
• Analyze digital marketing performance using internal BI tools, analytics platforms, and agency reporting to develop campaign insights, performance recaps and data-driven optimization recommendations.
• Oversee digital marketing projects across internal teams and external partners, ensuring creative assets, timelines, approvals, and campaign deliverables remain on track.
• Research emerging digital marketing trends, technologies, and best practices to recommend platform enhancements and strategies that improve digital performance, fan engagement, and overall user experience.

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY

The Digital Marketing Specialist must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skill and abilities:
• Knowledge of UI/UX guidelines and design language
• Strong understanding of marketing principles and application - branding, advertising, CRM, analytics, and SEO
• Self-starter and ability to keep up in a fast-paced environment while meeting deadlines
• Naturally curious and have a passion to ideate and advance innovation of digital products
• Must be detail-oriented and have good organization skills
• Working knowledge of Google Analytics
• Proficient in Microsoft Office Suite (Word, PowerPoint, etc.
• Excellent communication and organizational skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Passion for sports and a deep understanding of the brand and hockey culture is a plus.
• Ability to work game days, related events inclusive of evenings, weekends, and holidays.
• Agency or vendor management experience preferred; sports/entertainment experience a plus.

QUALIFICATION STANDARDS

Education:
• BA/BS Degree (4-year) in Marketing, Business, Journalism, English focus preferred

Experience:
• 4-6 years related work experience
• Understanding of and experience with basic front-end languages (HTML)
• Previous experience reporting and presenting digital analytics (Google, Adobe, etc
• Experience in digital marketing, with a strong emphasis on paid media and website and app operations
• Experience with digital ad platforms, trafficking, and performance reporting tools.

reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. may require an employee to perform duties outside their normal description.

Employer does not offer work visa sponsorship for this position.

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