
Senior Marketing Sales Specialist
KTLA
Los Angeles, CAThis was removed by the employer on 10/11/2019 8:49:00 AM PST
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This is a Full Time Job
KTLA5 is the first commercial TV station licensed west of the Mississippi - join our team and be a part of LA history!
As the Senior Sales Marketing Specialist you will be part of a high paced, innovative, and collaborative team. The ideal candidate will be part creative, and part strategist with experience in creating and executing integrated marketing campaigns and proposals. Responsible for working with Sales Managers and Account Executives to generate incremental revenue for the station - broadcast and digital. Develop and prepare sales and marketing opportunities to maximize station assets and accomplish client strategic goals. Will be included in strategy meetings with clients/agencies and will participate in sales presentations. Along with AE/Sales Managers, will be expected to provide agencies feedback and suggestions on how to accomplish their marketing goals and take ideas and turn them into campaigns/opportunities. Will work closely with Sales, Creative Services, Traffic, and News to create marketing proposals and execute campaigns and promotions.
Responsibilities:
Ability to take ideas and translate them into sellable marketing campaigns and promotions
Work with AEs and managers to drive the creative ideation process for pitches and branded content
Participate and lead creative and strategic brainstorming sessions
Creation of sales and marketing materials including one-sheets, proposal decks, and presentations - including asset generation and copywriting.
Maintain the Master Proposal Binder, Marketing/Promotional Pending Reports, Sales & Marketing Calendars.
Manage and execute native advertising and branded content campaigns.
Work with digital sales manager / News on social media advertising and branded content execution.
Contribute to content strategy for video and digital campaigns.
Ability to multi-task and interface with numerous departments and personalities on a daily basis
Dedicated to providing innovative experiences for our clients.
Qualifications:
A successful candidate must be motivated with the ability to work in an extremely fast pace and challenging environment.
A self-starter with strong execution and follow-up skills.
Must have strong written/verbal communication skills, able to think creatively, and juggle multiple deadlines and priorities.
High proficiency in Microsoft Office Suite, specifically PowerPoint, is required.
Knowledge of the local marketplace and KTLA News, especially as it relates to branding and marketing; including but not limited to talent, current sponsors, voice-over, lower third, on set branding, pre-produced packages etc.
Minimum three (3) years of sales or marketing experience required.
Bachelor's degree required.
Having worked with and managed social media advertising campaigns is a bonus.
KTLA will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.