Senior Manager, Growth Marketing
KanopyLos Angeles, CA
Full Time Job
About the Role
At Kanopy, we really believe in the power of film. We are looking for a high-performing, passionate and team-oriented Senior Manager, Growth Marketing to help us propel both classic and modern motion pictures that spark discourse, raise awareness, and educate the world through the most accessible form of media: film. The Sr. Manager is responsible for global strategy and execution of all digital marketing campaigns designed to increase engagement and grow revenue across all customer and user types. This individual has a clear track record of delivering results, loves to problem solve and thrives in a fast-paced, entrepreneurial environment.
The ideal candidate will have a multi-disciplinary background-including marketing, business strategy, and data analytics- and possess a deep passion and knowledge of the entire film ecosystem. This is a highly visible position and will require extensive collaboration across the organization and with external partners. This position is can be remote and reports to the head of Marketing.
Drive all global growth marketing and lifecycle management strategies across all B2B and B2C markets
Develop, measure and improve our growth marketing and engagement KPIs across all target audiences and channels (including paid and earned media, display, search (SEM/SEO), video, mobile, social, email and homepages)
Create and execute content marketing strategies across a range of marketing and sales objectives from increased engagement to lead generation
Ownership of all marketing campaign effectiveness and predictive analytics (modeling/forecasting, performance optimization, A/B testing and reporting)
Develop ongoing competitive and market intelligence assessments that will keep the organization informed on major market moves that inform our marketing strategies
Effectively present, communicate, and influence across the organization
Develop tailored marketing collateral (case studies, presentations, videos, etc) to educate universities and public libraries on Kanopy's unique value proposition
Mentor other members of the marketing team
5+ years of direct-to-consumer marketing experience at a subscription-based and/or video streaming company with a proven track record of building and executing growth marketing strategies
2+ years of demonstrated talent development, growth and mentorship
Deep experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns and translating data into insights
Strong analytical skills, proven abilities to analyze data with deep manipulation skills in GA & Salesforce, proficiency with SQL is a must
Develop and own dashboards to monitor overall marketing channel performance and report out
Excellent communication skills especially with experience synthesizing goals, strategy and executional details to cross-functional stakeholders in Content, Product, Engineering, Finance and Sales
Expert cross-functional, project management experience who can influence across all levels of the organization
Personality profile to fit into an entrepreneurial culture that requires teamwork, grit and influence across employees at all levels
Experience automating workflow processes to increase efficiency and velocity of campaigns
Passion and deep knowledge for film and digital video distribution
Self-starter, ambitious, and self-sufficient with an excellent work ethic and successful record of on-time project delivery
Experience adjusting and prioritizing across multiple projects in a rapidly evolving environment
This position can be remote based and comes with a competitive salary & benefits package, including full health coverage and 4 weeks vacation.. At Kanopy, we look for focused and results driven people looking to make an impact and contribute to our growing team. Bonus points to those that have a good sense of humor, love for film, or an interest in education.
Please include links to samples of your work as part of your application.
Kanopy is a video streaming platform that brings people together through film. By partnering with universities and libraries, we've made it possible to offer free access to the world's top film collection for millions of people. We're growing at an incredible rate and are looking for the right Growth Marketing manager to come and join our team as we continue to scale our efforts.
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