Digital Marketing Ad Specialist

This is a Part Time Job

Remote / Los Angeles

* Proficiency in YouTube, Instagram, Facebook, Google, Twitter, Pinterest + other platform advertising. 

• Increase CTR with compelling ad copy enhancements and creation;

• Optimize landing pages for maximum conversions and implement remarketing strategies

• Excellent understanding of contemporary digital marketing principles, strategies, and best practices

• Execute and improve all paid search tactics through hands-on day to day optimizations across paid channels (Google, Bing & Adroll);

• Perform ongoing keyword expansion including identification and implementation of keyword opportunities;

• Management of ad expenditures with weekly reporting, performance analysis, and bid optimization techniques;

• Collect and analyze data to identify trends and insights to achieve maximum ROI in paid search campaigns;

• Write and design pages optimized for SEO staying true to brandings standards Research and analyze the competition and competitor ads;

• Producing high volumes of articles, blogs, infographics, webpages and sales material for the website ensuring that each piece of content meets SEO and department standards;

• Keep up-to-date with SEO & PPC best practices, keyword research tools, and industry plus competitor research.

Who You Are]
• Bachelor's degree in Advertising, Marketing, Communications, Business, or related fields

• Google Analytics and Google Adwords Certified

• Must have at least 2 years of experience in digital marketing, PPC, and SEO

• Synergized understanding of other forms of digital marketing including content marketing, PPC, SEO, conversion optimization, landing page optimization, paid marketing, re-targeting, etc.

• Proven experience implementing PPC and SEO campaigns

• Solid understanding of performance marketing, conversion, and organic customer acquisition

• In-depth experience with website analytics tools Including Google Analytics, SEMrush, etc.