Audience Engagement Lead

This is a Full Time Job

The Audience Engagement Lead is the architect of community around. You won’t just analyze audiences – you’ll organize and ignite them. This role melds grassroots organizing and film distribution, with the curiosity of a cultural anthropologist.

You’ll obsess over what makes audiences tick – their interests, their identities, and their behaviors – and you'll build bespoke strategies that transform those insights into action. You’ll bring audiences into the world through direct channels and by orchestrating coalitions of organizations, brands, and ambassadors who amplify the reach of each campaign.

We’re looking for someone who wants to approach film audiences the way a great community organizer approaches a campaign: turning loosely connected groups of people into real communities around our films and filmmakers. If you can look at passive audiences and see how to make them active participants, champions, and collaborators, this role is for you.

You'll report directly to the CEO and work closely with the Chief Creative Officer, shaping how connects culture-defining films with the communities that need to see them.

Key Responsibilities

Strategy

• Define the target audiences for each film: who they are, where they are, what they care about, how they behave

• Build audience segmentation maps that inform distribution, marketing, publicity, and partnership decisions

• Identify and cultivate key community leaders, organizers, and advocates who can champion our films

• Create playbooks for scalable, repeatable audience engagement programs while allowing for film-specific nuances

Campaigns

• Create and execute an audience strategy for each film, specifically focused on how to create awareness, build intent, and ultimately activate audiences

• Build and manage film-specific coalitions with brands, organizations, and ambassadors whose audiences and missions align with each film

• Design and execute activations, programs, and products with coalition partners in the service of engaging the films’ audiences in the real world, as well as in the digital sphere

• Develop longitudinal programs that get audiences invested in the brand, embracing channels not often used in film distribution, including ambassador programs, direct-to-audience platforms, and membership/club concepts

Cross-team collaboration

• Collaborate with all team members to develop film-specific strategies and blueprints, assess their performance, and adjust approaches in real time to maximize reach and revenue

• Collaborate with CEO and Business Operations to create internal reports and post-mortems on each release, and across the company generally

• Participate in acquisitions screenings and provide analytical insights on target projects

Qualifications

• 5+ years of experience in community organizing, coalition building, or audience development, with proven ability to develop and execute successful complex campaigns

• Highly organized with strong attention to detail and problem-solving skills

• Comfortable operating in a fast-paced, entrepreneurial environment

• Strong existing social and professional network of potential coalition partners