Web Producer

This is a Full Time Job

CBS Radio is looking for a dynamic, strong-willed self-starter to take ownership of the digital presence for one of our major-market radio stations. This person will be responsible for the editorial and audience growth of the Station's brand online.

GOALS
The primary goals of the Website Producer are:
- To meet (and exceed) the monthly pageview and unique visitor targets assigned to the Station website.
- To ensure the Station site best represents the brand and the vision laid out by the Program Director and Programming staff at the Station.
- To identify opportunities for Digital tie-ins to Station promotions and programming efforts, specifically tent-pole Station events and the Station's Morning Show.
- To ensure that all content on the site meets the editorial standards defined by the Director of Digital Content and the CBS Local Digital Media.
- To identify content successes and failures as measured through Key Performance Indicators (unique visitors, page views and others defined as needed by the Director of Digital Content.)

RESPONSIBILITIES
- Executing the editorial vision of the Station and to lead editorial content and vision within for all contributors.
- Write demographically targeted, timely, and relevant content for the target demographic.
- Work with National content lead to coordinate content syndication.
- Oversee logistics of editorial contributions, scheduling of posts from an editorial calendar, and timeliness and relevance of contributors content.
- Build a station editorial calendar and strategy around major local station events and on-air promotions to maximize the traffic opportunity via editorial and surface internally to sales, programming.
- Take in-studio photos and video as needed.
- Maintain a ''nearly-live'' turnaround time on content derived from on-air program.
- Closely monitor Station site performance and provide regular updates to the Director of Digital Content.

QUALIFICATIONS:
- Bachelor's degree (Journalism or Communications preferred) preferred.
- Dynamic, exciting writing style that meshes well with the ''on-air voice'' of our Station (will need to see samples).
- Ability to work well in a dynamic team environment where ''that's not my job'' is never an answer.
- Self-motivated, self-starting is a must.
- HTML not required, but it helps, as does Photoshop.
- Familiarity with WordPress CMS strongly preferred.