Senior Manager, Marketing - Consumer Products (Motorsports)

This is a Full Time Job

Insomniac - Sr. Manager Marketing, Consumer Products - Motorsports

THE ROLE

Insomniac is looking for a Senior Manager of Marketing, Consumer Products to lead the strategy, planning and execution of integrated retail and consumer-products marketing initiatives across the portfolio. This senior level individual contributor role develops compelling marketing programs and fan experiences that build brand connection, support commercial objectives and drive awareness, traffic, and product demand. This position will partner with intellectual property partners directly to manage retail, ecommerce, wholesale, brand marketing, creative, digital, public relations, sales and Insomniac teams, to translate brand and business priorities into actionable marketing plans. The role leads through marketing expertise, project ownership, budget accountability, and cross-functional influence. This full time, on site position reports to the SVP, Consumer Products - Motorsports and requires work at sporting events and approximately 30% domestic and international travel.

RESPONSIBILITIES

Marketing Strategy and Planning
• Develop and execute integrated retail and consumer-products marketing plans that support fan engagement, retail experiences, e-commerce, wholesale, and broader commercial objectives
• Partner with intellectual property brand marketing partners and Insomniac stakeholders to translate overarching brand direction into consumer-products marketing strategies, campaign priorities, and execution plans
• Lead campaign planning across the full marketing mix, including social media, digital advertising, email, public relations, influencer, partnership retail, and on-site activation channels
• Use consumer insights, market trends, retail performance, campaign results, and competitive intelligence to identify opportunities and recommend marketing strategies
• Develop campaign briefs, strategic recommendations, timelines, success measures, and integrated launch plans for priority initiatives
• Lead ideation for distinctive retail, product, content, and fan engagement moments that reinforce brand storytelling and create memorable consumer experiences

Campaign Execution and Channel Management
• Independently lead end to end execution of assigned marketing campaigns, ensuring work is delivered on time, on brand, within budget, and in alignment with approved strategy
• Partner with intellectual property digital marketing stakeholders to develop coordinated content and social media plans that support campaign objectives and long term brand positioning
• Lead integrated campaign execution across digital, social, email, influencer, public relations, partnership, retail and on site channels
• Manage relationships with external agencies, vendors, and marketing partners, including campaign briefs, scope of work, timelines, deliverables, quality standards and performance
• Initiate and manage development of campaign assets, partnering with intellectual property creative stakeholders and internal teams to ensure assets meet approved creative, brand and channel requirements
• Coordinate marketing deliverables, dependencies, and approvals across partner teams; maintain clear project plans and proactively resolve risks or delays
• Support product photography, retail marketing, promotional packages, and race-event marketing activations as assigned

Budget, Performance and Operational Management
• Manage assigned marketing budgets, including campaign, media, vendor, agency, production and activation expenditures
• Track spend, forecast budget needs, manage purchase and invoice processes, and partner with Finance and Accounting to maintain accurate reporting
• Analyze campaign performance, return on investment, cost efficiency, audience engagement, and commercial results; provide actionable recommendations to improve future initiatives
• Develop regular reporting and presentations for the SVP, Consumer Products and other key stakeholders, communicating campaign status, results, risks and opportunities
• Establish and improve marketing processes, tools, reporting and project management practices that strengthen planning, visibility, and execution across campaigns
• Provide functional guidance and support to junior contributors and cross-functional partners on marketing tools, processes, assets and campaign requirements

Public Relations and Stakeholder Partnership
• Partner with intellectual property press and public relations teams to support press releases, publicity opportunities, media outreach, and campaign communications
• Serve as a key liaison between Insomniac, intellectual properties, external agencies, vendors, and marketing partners to ensure coordinated, consistent, and effective consumer-facing campaigns
• Build trusted relationships across retail, ecommerce, wholesale, creative, digital, sales, finance, legal and operations teams
• Communicate campaign priorities, status, decisions, risks, and recommendations clearly to senior leaders and cross-functional stakeholders
• Lead additional strategic marketing, consumer-products, retail and operational initiatives as assigned

QUALIFICATIONS
• Bachelor's degree in Marketing, Business, Communications, Fashion Marketing, Retail Management, or a related field, or equivalent relevant experience
• 8+ years of progressively complex experience in retail marketing, fashion marketing, consumer products marketing, brand marketing, ecommerce marketing, or a related field
• Demonstrated experience independently developing and executing integrated marketing campaigns across digital, social, retail, activation, public relations, influencer and partnership channels
• Experience managing campaign, agency, media, production, or activation budgets and analyzing marketing performance, return on investment and cost efficiency
• Experience partnering with creative teams, external agencies, vendors, retail partners, and cross functional business stakeholders
• Strong understanding of retail and consumer marketing, fan or customer engagement, ecommerce, product marketing and consumer trends
• Proven ability to manage multiple complex campaigns and workstreams simultaneously, establish priorities, and deliver against deadlines with limited oversight
• Strong analytical, financial modeling, budget management, critical thinking and problem solving
• Advanced proficiency with Microsoft Excel, Word, PowerPoint, Google Sheets and Google Docs; experience with project management, digital marketing, reporting tools
• Exceptional written, verbal, and presentation skills, with the ability to influence stakeholders at all levels and communicate complex marketing plans clearly
• Experience thriving in high growth, evolving environments, with the ability to create structure, manage ambiguity, and advance multiple priorities as business needs change
• Collaborative, resourceful and proactive approach, with strong ownership and sound judgment
• Valid passport and willingness to travel approximately 30% including international travel

WORK ENVIRONMENT

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