Merchandise Marketing Specialist

This is a Full Time Job

Insomniac - Merch Marketing Specialist

THE ROLE
The Merch Marketing Specialist will be responsible for leading and executing marketing content distribution strategies across new media platforms while developing new digital business opportunities and growth. This role requires an experienced digital leader to define the strategic plan for all digital channels. This role reports to the Director of Brand Strategy. This position will be fully in office.

RESPONSIBILITIES
• Create scalable growth plans and marketing campaigns with high-impact solution sets to maximize opportunity optimization
• Oversee and manage day-to-day marketing plan implementation and budgets
• Analyze past performances of related efforts to determine how to reach targeted demographic for maximum sales
• Oversee effective street team and grassroots marketing efforts with internal teams and local market contacts
• Drive integration of our paid marketing and social media strategies
• Assess program effectiveness in collaboration with analytics team, setting KPIs, overall measurement of result and streamline communication
• Collaboration with event teams on supporting merch efforts
• Maintain and build relationships with outside media, vendors, partners and shareholders to accomplish daily objectives
• Drive promotional opportunities, including contests and sweepstakes, national programs and sponsorships
• Research, understand, measure and experiment with new and alternative ways to leverage technology to achieve overall marketing objectives and goals
• Ensure all asset requests are completed timely to keep campaign on schedule
• Provide valuable insight, development, and implementation in continuous process improvement initiatives
• Maintain an understanding of and execute against music entertainment and other industry trends
• Other special projects and tasks as assigned as needed

QUALIFICATIONS
• Bachelor's Degree in Marketing or related field
• 3+ years' experience in ecommerce, entertainment marketing, or event production background preferred
• Strong multi-channel marketing experience including social/digital media
• Successful management of multiple clients, teams, and budgets
• Solid knowledge of online marketing tools and best practices
• Demonstrable experience with SEO/SEM, Google Analytics, Meta Analytics and CRM software
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other platforms
• Strong understanding of social media platforms, trends, and measurement approaches
• Knowledge of digital media planning, buying, and optimization
• Familiarity with maintaining, managing, and optimizing paid marketing campaigns

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

Hiring Salary Range: $75,000.00 - $90,000.00 USD

Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Insomniac takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee's salary history will not be used in compensation decisions.