Merchandise and Content Marketing Strategist

This is a Full Time Job

Insomniac - Merchandise & Content Marketing Strategist

THE ROLE
The Merchandise & Content Marketing Strategist is responsible for developing and executing marketing campaigns that support both product launches and broader Insomniac content initiatives. Sitting within the Product Team, this role builds Insomniac's content plan, collaborates with Records, Radio, Festivals, and Brand Strategy, and helps bring artist stories, music releases, and cultural moments to life. They lead content distribution across digital channels, support merch go-to-market efforts, and ensure campaigns are delivered on time, on brand, and with measurable results. This role requires a mix of creative thinking, strong project management, and a passion for music and entertainment culture. This role reports to the Head of Fashion & Apparel. This position will be fully in office.

RESPONSIBILITIES
• Support product marketing and build creative campaigns for product releases
• Develop cross-functional content plans in partnership with Records, Radio, and Festival teams
• Create editorial-style content concepts for artist stories, music releases, and brand initiatives
• Execute multi-channel digital marketing strategies across social, email, and web
• Coordinate campaign timelines, assets, and budgets with internal teams and vendors
• Analyze performance metrics and optimize future content and campaign decisions
• Stay up to date on music, culture, and digital trends relevant to Insomniac audiences
• Train and provide support in onboarding team members, clients, vendors and partners when needed
• All other projects and initiatives as identified

QUALIFICATIONS
• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of marketing experience in ecommerce, entertainment, music, media, or event-driven environments
• Strong experience building multi-channel marketing plans across social, digital, and editorial formats
• Demonstrated ability to think creatively and conceptually- beyond transactional marketing
• Proven success managing multiple cross-functional teams, partners, and campaign timelines
• Solid understanding of digital platforms, analytics tools, SEO/SEM, content performance metrics, CRM systems, and emerging media
• Experience interpreting data to shape creative strategy and inform content decisions
• Highly organized, detail-oriented, and able to execute operational pieces without losing sight of big-picture brand storytelling
• Experience managing cross-functional campaigns and deadlines
• Strong analytical skills and familiarity with marketing tools and reporting platforms
• Creative mindset with the ability to execute operationally

WORK ENVIRONMENT
• Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines
• Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event location
• Must be able to work in open concept office space
• Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.