Marketing Campaign Specialist

This is a Full Time Job

DESCRIPTION:
Insomniac - Marketing Campaign Specialist, Concerts

THE ROLE
Insomniac Events is looking for an enthusiastic and experienced Marketing Specialist to play an integral role in the daily operations and marketing of branded shows and festivals. This position will be based in-office full-time, at the Calabasas, CA location and various on-site event locations. This is not a remote position.

RESPONSIBILITIES
• Specialize in creating and executing 360 marketing campaigns for designated branded shows and festivals; leading teams across digital advertising, social media, integrated technology, street marketing, etc.
• Partner closely with the executive producer, marketing vertical leads, artists & managers and regularly communicate key marketing information and targets to internal and external partners.
• Redundant to the first bullet point.
• Facilitate marketing budgets across all assigned projects and ensure that resources are allocated effectively, efficiently, and accurately.
• Lead internal & external meetings as the main speaker conveying objectives & solutions.
• Analyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data; adapt marketing plans based on insights from this data.
• Stay on top of new trends and techniques to execute the best and most forward-thinking campaigns for your assigned brands and projects, sharing actionable insights with the team.
• Ensure fluid and accurate communication across all relevant project stakeholders.
• Facilitate third-party marketing campaigns for your assigned projects.
• Recommend process improvement initiatives pertaining to the overall marketing workflow.
• Report on key statistics around audience growth and engagement.
• Partner closely with in-house design and new media (video and moving image) teams to develop marketing campaign assets; ensuring creative requests are being submitted accurately, strategically, thoroughly, and timely.
• Hire and manage independent video, design, and other specialized contractors to develop necessary marketing assets for your assigned projects.
• Own execution of on-site marketing efforts across media, social, street teams, etc. for relevant events within your assigned brands' portfolios.
• Obtain relevant approvals for marketing and social media assets.
• Support in recruiting, hiring, training, and onboarding various team members.
• Other projects, tasks, and responsibilities as assigned.

QUALIFICATIONS
• 3+ years relevant working experience in marketing, and/or music.
• Exceptionally high attention to detail working in a fast-paced environment.
• Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands.
• Articulate speaker who is affable & solution-oriented and is comfortable leading meetings.
• Proven ability to lead and execute complex and high-volume marketing campaigns.
• Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.).
• Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously.
• Ability to systematically execute on tight deadlines.
• Experience with marketing, Photoshop, HTML, Google Analytics preferred.
• Adaptability to execute tasks off-hours at short notice if needed.

WORK ENVIRONMENT
• Must be able to tolerate loud noise levels & busy environments.
• May work in drastic temperature climates on-site at our events.
• Must be willing to frequently work and travel to events during evening and weekend hours, as required, to meet deadlines and work events.

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.