Marketing Campaign Specialist - Concerts

This is a Full Time Job

Insomniac - Marketing Campaign Specialist, Concerts

THE ROLE

Insomniac Events is looking for an enthusiastic and experienced Marketing Campaign Specialist to play an integral role in the daily operations and marketing of branded shows and festivals. This position will report to the Marketing Manager and will work in-office at the Calabasas, CA location and various on site event locations. This is not a remote position.

RESPONSIBILITIES
• Specialize in creating and executing 360 marketing campaigns for shows and festivals; leading teams across digital advertising, social media, integrated technology, street marketing etc.
• Partner closely with the executive producer, marketing vertical leads, artists & managers and regularly communicates key marketing information and targets to internal and external partners
• Execute cultural campaigns: Tailor marketing messaging, asset selection, and promotional strategies to reflect the distinct subcultures, visual aesthetics, and sound profiles of Day Trip and Factory 93
• Leverage music and artist dynamics: Drive campaign narratives around key lineup structures, special b2b sets, record label crossovers, and exclusive stage takeovers. Have a deep working knowledge, and stay current with house and techno artists.
• Curate high-engagement short-form content: Identify high impact track IDS, live set clips, and stage production moments to develop authentic short-form video content (reels / tiktok) that resonates with niche house and techno communities
• Target endemic media & communities: Partner with genre-specific media outlets (Resident Advisor, Dice, other house and techno blogs and pages) and monitor niche digital hubs to amplify show announcements and community engagement.
• Manage marketing budgets across all assigned projects and ensure that resources are allocated effectively, efficiently, and accurately
• Lead internal & external meetings as the main speaker conveying objectives & solutions
• Analyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data; Adapt marketing plans based on insights from this data
• Be on top of new trends and techniques to execute the best and most forward-thinking campaigns for your assigned brands and projects, sharing actionable insights with the team
• Ensure fluid and accurate communication across all relevant project stakeholders
• Manage third party marketing campaigns for your assigned projects
• Recommend process improvement initiatives pertaining to the overall marketing workflow
• Report on key statistics around audience growth and engagement
• Work closely with in-house design and new media (video and moving image) teams to develop marketing campaign assets; Ensuring creative requests are being submitted accurately, strategically, thoroughly, and timely
• Hire and manage independent video, design, and other specialized contractors to develop necessary marketing assets for your assigned projects
• Manage execution of on-site marketing efforts across media, social, street teams, etc for relevant events within your assigned brands' portfolios
• Obtain relevant approvals for marketing and social media assets

DESIRED SKILLS
• Deep house and techno fluency: In depth knowledge of electronic sub genres, history, artist hierarchies, and subcultural nuances within house, tech house, deep tech, industrial techno, underground dance music.
• Understanding of dance music aesthetics: Familiarity with the distinct and visual tone of voice differences required for day time / open air house events versus underground warehouse experiences.
• Active pulse on electronic music trends: Up to date awareness of trending tracks, unreleased IDs, label imprints, and emerging sounds across the global and SoCal nightlife ecosystems.

QUALIFICATIONS
• 3+ years relevant working experience in marketing, and/or music
• Exceptionally high attention to detail working in a fast paced environment
• Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands
• Articulate speaker who is affable & solution-oriented that is comfortable leading meetings
• Proven ability to lead and execute complex and high volume marketing campaigns
• Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)
• Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously
• Ability to systematically execute on tight deadlines
• Experience with marketing, Photoshop, HTML, Google Analytics preferred
• Adaptability to execute tasks off-hours at short notice if needed

WORK ENVIRONMENT
• Must be able to tolerate loud noise levels & busy environments
• May work in drastic temperature climates on site at our events
• Must be willing to frequently work and travel to events during evening and weekend hours, as required, to meet deadlines and work events

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.