Grassroots Marketing Coordinator

This is a Part Time Job

Insomniac - Street Team Coordinator

THE ROLE

We're looking for a driven, detail-savvy Street Team Coordinator who's deeply tapped into the culture and ready to take our IRL presence to the next level. If you thrive in fast-paced environments, know how to rally a crew, and see the streets as a canvas for creativity, you'll fit right in.

In this role, you'll coordinate our street team operations, execute bold grassroots campaigns, and manage out-of-home activations that turn heads and spark conversations. From city takeovers to key drops and pop-up moments, you'll be at the forefront of our on-the-ground movement.

RESPONSIBILITIES:

Street Team Coordination:
• Recruit, train, and manage a team of passionate, on-the-ground street team promoters.
• Build schedules and assign tasks for local and regional street team members.
• Plan and execute grassroots marketing campaigns aligned with brand goals and upcoming events.
• Distribute promotional materials (flyers, posters, stickers, etc.) at high-traffic areas, venues, retail spots, and cultural hubs.
• Identify and secure high-traffic locations for street-level visibility.
• Oversee street team performance, attendance, and deliverables.
• Serve as the primary point of contact for all street team activities and updates.
• Ensure brand guidelines, tone, and messaging are consistently followed in the field.
• Stay ahead of trends and identify emerging opportunities for IRL brand presence.

Logistics & Execution:
• Coordinate delivery, transportation, and installation of OOH materials.
• Track, manage, and restock physical assets (posters, stands, etc.).
• Ensure teams have the necessary tools (uniforms, mobile devices, maps, etc.).
• Coordinate materials distribution (flyers, promo items, posters, etc.).
• Support in-market scouting for new placement opportunities.

Reporting & Analysis:
• Collect and compile field reports, including photos, videos, and location data.
• Maintain accurate documentation of all campaign activities.
• Provide performance recaps, campaign summaries, and engagement metrics.
• Offer feedback and insights to optimize future campaigns.

QUALIFICATIONS:
• Previous experience in street marketing, promotions, or event activation.
• Comfortable working outdoors, on foot, and independently for extended periods.
• Physically able to carry, hang, and distribute materials.
• Strong communication and interpersonal skills.
• Must be highly dependable, punctual, and self-motivated.
• Tech-savvy enough to use phones/apps for routing, reporting, and photo sharing.
• Flexible schedule including evenings, weekends, and some travel.
• Must have clean criminal and driving record, current license, passport, and car insurance
• Knowledge of local scenes (music, art, nightlife, fashion, etc.).
• Experience with hand-to-hand flyering, wild posting, or branded activations.
• Creative mindset - can think on your feet and troubleshoot in the field.
• Familiarity with Photoshop, Illustrator, Google Drive, Slack, and other basic workflow tools.

WORK ENVIRONMENT
• Prolonged periods of sitting at a desk and working on a computer
• Prolonged periods of standing in the warehouse at a mobile desk while tracking trucks
• Must be able to lift up to 20 pounds at times
• Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines
• Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event locations
• Must be able to work in open concept office space

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

Hourly Pay Rate Range: $24.00 - $30.00 USD

Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Adv

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