Paid Social Media Manager
Hulu
Santa Monica, CAThis was removed by the employer on 11/22/2019 10:04:00 AM PST
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Full Time Job
SUMMARY
Hulu is building an in-house paid social media team that will be responsible for the planning, execution, and optimization of all campaigns within the channel. These campaigns support a variety of business initiatives with objectives ranging from brand awareness to subscriber acquisition. The successful candidates will have a passion for social media, and experience scaling campaigns across all major publishers (Facebook, Instagram, Snap, Twitter, etc). They will also bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.
WHAT YOU'LL DO
• Develop and own paid social strategy to align with brand and original content goals and initiatives
• Onboard 3rd party campaign management platform and help facilitate transition of paid social from external agency to in-house team
• Manage and optimize brand and original content campaigns day-to-day across social publishers
• Own channel measurement; tracking, monitoring, brand lift studies and optimizing performance against critical metrics
• Optimize and manage budget across publishers and tactics to deliver positive return on marketing spend
• Partner with internal analytics team to develop a testing roadmap, conducting experiments and A/B tests on an ongoing basis to continually improve channel performance
• Ensure campaigns are continuously optimized to meet and exceed short term and long term brand and original content goals
• Collaborate with broader marketing team and external partners to holistically build strategy and plan brand and original content campaigns
• Develop creative testing roadmap and participate in creative briefing and performance readouts
• Help develop team members, mentor and educate on the latest social advancements
• Clearly communicate campaign changes and performance to the acquisition team and other strategic partners
WHAT TO BRING
• 6-8 years managing paid social campaigns
• Deep knowledge of & mastery of social platforms (i.e. Facebook/Instagram, Snapchat, Twitter & Pinterest)
• Excellent quantitative and data analysis skills and a test-and-learn mentality
• Strong grasp of experimentation techniques within social platforms
• Experience in setting up, optimizing and scaling multi-million dollar paid social campaigns
• Experience running high impact campaigns with awareness or engagement objectives
• Desire to lead and mentor junior members of a team
• Ability to build and foster strong relationships with internal stakeholders and external partners
• Bachelor's degree or equivalent
NICE-TO-HAVES
• Entertainment industry experience
• Agency experience
• Prior experience as a manager
Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer.