Senior Lead - Content Marketing Strategy
Hulu
Santa Monica, CAThis was removed by the employer on 10/3/2018 9:03:00 AM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Marketing Category
Browse the MBAs Category
Browse the TV Network Category
Search for Senior Lead - Content Marketing Strategy jobs in Santa Monica-CA
Search all Senior Lead - Content Marketing Strategy postings
Full Time Job
SUMMARY
Hulu's Content Marketing team is seeking a Senior Content Marketing Strategist who will be an exceptional addition to our growing team. As Senior Content Marketing Strategist at Hulu, you will liaise with business stakeholders to apply data and analytics to tackle our biggest challenges and Content Marketing strategies. This will entail deep analysis of performance data and providing strategic recommendations in support of Content Marketing initiatives. You will promote the use of data and analytics as a critical value driver and source of competitive advantage within Marketing and across our organization. The right person for this role has experience with advanced analytics, strong attention to detail, sets a high bar for themselves, likes to solve problems, is intellectually curious and an innovator. If you are someone who is analytical and passionate about data-driven decision-making, then this is a great role for you.
WHAT YOU'LL DO
• Develop deep analyses and strategies to optimize our content marketing efforts, informing campaign strategies, timing, content, and channels
• Optimize the usage and acquisition of data, analytics, and reports
• Support the operationalization of analytics outputs to achieve maximum business value
• Act as a consultant to the Content Marketing department across Live, Originals, Licensed, and On-Channel Marketing, solving challenging business problems and resulting in actionable insights using analytics
• Create reports, dashboards, and tools for key metrics to illustrate progress against goals to support team activities and report to management on regular basis
• Ensure that marketing campaigns are optimized against data findings
• Identify new opportunities where analytics are needed
WHAT TO BRING
• 5 years of experience in a business/marketing analysis role providing strategic recommendations, consulting experience highly valued
• Master's. degree in a field such Economics, Business/Marketing, Ops Research, etc. from a top-tier university
• Highly competent with data analysis and utilizing data to drive decision-making, specifically related to marketing effectiveness
• Experience with the following tools/languages: SQL, Excel, PowerPoint, Tableau
• Experience manipulating and analyzing massive data sets
• Ability to tell a story with data both verbally and visually
• Experience and passion working within the entertainment industry
• Have an open mind to pick up new analytical techniques as required
NICE-TO-HAVES
• Ph.D. in quantitative field
• Experience and passion working within the entertainment industry
*LI-JF1
Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer.